ALDI - Bon Royaal

About the Role

Stepfive was responsible for the brand naming, logo design, and packaging development for Aldi’s premium chocolate collection, Bon Royaal. This project involved creating a refined visual identity and packaging design that reflects the high-end nature of the product line, enhancing its shelf appeal and positioning it as a sophisticated offering within Aldi’s private label portfolio.

Project Details

The Bon Royaal assortment includes:

• Three varieties of chocolate sticks
• Cherry liqueur bonbons
• Italian limoncello bonbons
• Classic Belgian pralines

Stepfive developed a luxurious visual identity and packaging design that highlights the premium quality of the Bon Royaal range, making it stand out in a competitive retail environment.