ALDI - Delicious Home

About the Project

Stepfive developed the Delicious Home brand for Aldi Netherlands—a private label offering a range of tasty, family-friendly products designed for shared moments. Whether it’s a cozy Sunday breakfast with croissants or a relaxed dinner featuring pancakes, poffertjes, or a warm baguette with herb butter, Delicious Home makes these experiences simple and enjoyable.

The project scope included full brand development: brand naming, logo design, and packaging design. The packaging features a light, traditional tablecloth pattern and appetizing product visuals, reflecting the comforting atmosphere and togetherness at the heart of every meal.

Design Elements

• Brand naming and logo development
• Packaging design with a traditional tablecloth pattern
• Appetizing product visuals to evoke warmth and togetherness
• Family-friendly, ready-to-serve breakfast and meal products