Alcohol Brand Ambassador (Georgia – Newnan, Columbus and Albany )

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages a leading beverage portfolio that includes several beloved global and regional brands.

About the role

As a Brand Ambassador, you will be the face of Buffalo Rock Company’s alcoholic beverage portfolio in Georgia (Newnan, Columbus, and Albany), engaging with consumers, promoting the brand’s story, and encouraging sales through events, tastings, and social media interactions. This seasonal part-time role is ideal for someone passionate about beer and the beverage industry who enjoys working in an energetic, fun environment.

You will host promotional demos at bars, liquor stores, grocery stores, and convenience stores (approximately 4 hours each, including set-up and breakdown) and work local events and festivals as available.

Responsibilities

• Actively represent and promote the alcoholic beverage portfolio at retailers, events, festivals, and bars to increase visibility and consumer engagement.
• Maintain a professional appearance and demeanor at all times.
• Interact with customers to create excitement and inform them about product features, benefits, and unique selling points.
• Organize and participate in tastings, product samplings, and giveaways, including planning, coordination, set-up, and breakdown of events.
• Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives.
• Participate in weekly status calls and coordinate with the Corporate Director of Alcohol Sales and Strategic Partnerships.
• Share brand-related content across social media platforms to create organic engagement and foster a positive brand image.
• Provide feedback to marketing and sales teams on consumer preferences, market trends, and competitor activity.
• Assist in promoting sales through partnerships with bars, restaurants, and retail outlets.
• Educate consumers on beer styles, brewing techniques, and the brand’s history.
• Exhibit enthusiasm for beer and the beverage industry, with knowledge of the local beer and beverage scene.
• Uphold high ethical and moral conduct while representing Buffalo Rock Company, both on and off-site during work hours.
• Complete assigned training curriculum, including online and facilitated training.
• Take reasonable precautions to protect the Company from damages, theft, or liabilities and ensure safety for all.

Requirements

• Must be at least 21 years of age to work with alcohol.
• Must be available to work evenings and weekends (typically Thursday–Sunday) when events and tastings are scheduled.
• Must be able to travel 100% throughout the assigned region (Georgia – Newnan, Columbus, and Albany).
• Must provide your own reliable transportation for business use with required insurance coverage.
• Valid driver’s license in the state of residence with a good driving record.
• Must have a smartphone device.
• High School Diploma or GED required; some college or continued education preferred.
• Previous experience in brand ambassadorship, sales, hospitality, beverage, or foodservice preferred.
• Experience with Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, SharePoint, Access) required.
• Experience with social media platforms (Instagram, Facebook, TikTok) and scheduling programs required.

Skills

• Strong oral communication and outgoing personality to engage and educate customers.
• Dependability and ability to work consistently and predictably.
• High energy and ability to work at a sustained pace while producing quality work.
• Organized with the ability to follow systematic methods for tasks.
• Comfortable working under pressure and in stressful situations.
• Teamwork-oriented, actively participating and sharing responsibility.
• Social media savvy for brand promotion and consumer engagement.
• Safety awareness to identify and correct conditions affecting employee safety.

Schedule

Flexible, up to 20 hours per week, including weekdays and weekends.

Physical demands

• Standing: Constantly (more than 66% of the time).
• Walking: Constantly.
• Sitting: Constantly.
• Speaking: Constantly.
• Lifting/carrying: Up to 20 lbs. constantly; 21-50 lbs. occasionally.
• Pushing/pulling: Up to 12 lbs. constantly; 13-25 lbs. frequently; 26-40 lbs. occasionally.
• Manually manipulate, grasp, reach outward: Occasionally to frequently.
• Work environment may include extreme temperatures (both heat and cold).