AI Visibility & Search Strategy Specialist | GEO/SEO

Key Responsibilities

• Develop and refine SEO, GEO, and LLM visibility strategies to improve our share in LLM response for our semiconductor portfolio.
• Define new KPIs to measure the impact of AI visibility, since traditional metrics like immediate revenue may not always capture the full picture.
• Collaborate cross-functionally with content, web, and engineering teams to execute visibility improvement projects.
• Propose bold, new ideas and testing protocols to fail fast and learn from what doesn’t work, focusing on what does.
• Analyze visibility scores and insights to create clear, high-impact presentations and recommendations for stakeholders.

Qualifications

• Minimum requirements: Bachelor’s degree in Business, Engineering, Marketing, Data Science, Management Information Systems, or a related field; 3 years of experience in SEO, GEO, LLM, Digital Strategy, or Data Analytics and Visualization with a proven track record of solving "unstructured" problems.
• Technical Savvy: Familiarity with LLM architectures, Search Engine algorithms, and web optimization strategies. Understanding how to make a website "readable" for a bot (using JSON-LD or Schema) is a plus.
• Strategic Mindset: Experience in GEO or a deep curiosity to lead in this specific space.

About Us

Texas Instruments is a global semiconductor company that designs, manufactures, and sells analog and embedded processing chips. We empower our employees to own their career and development, and we strive to create a better world through innovative semiconductor technology. Our diverse workforce brings together a wide range of perspectives and experiences, which fuels our commitment to diversity, equity, and inclusion. We offer competitive pay and benefits, and we support a diverse, inclusive work environment. For more information, visit TI.com.

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a leading provider of semiconductor solutions that enable engineers to solve their toughest design challenges. We are passionate about empowering our employees to innovate and create a better world through semiconductors. Our diverse workforce drives our commitment to diversity, equity, and inclusion, and we strive to create a workplace where everyone feels valued and respected. For more information, visit TI.com.