AI Search, SEO and SEM Manager - Contract

Aim of the Role

We are seeking an AI Search, SEO and SEM Manager to enhance Altera's presence in organic and paid search. This role requires a deep understanding of AI search and its evolution, and the ability to lead strategy across various platforms.

Responsibilities

• Develop Altera’s strategy across answer engine optimization, generative engine optimization, and AI Overview optimization.
• Optimize content for visibility and citation across platforms like Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.
• Strengthen Altera’s entity authority, structured data, and technical foundations for AI search.
• Define and track emerging metrics, including AI citations, generative share of voice, referral traffic, and assisted conversions.
• Maintain a strong presence in AI search by monitoring changes in platforms and adapting strategy accordingly.
• Own the end-to-end SEO strategy for altera.com and related digital properties.
• Lead technical SEO initiatives, including crawlability, indexation, schema, Core Web Vitals, canonicalization, internal linking, and site architecture.
• Conduct keyword, competitive, and content-gap research to identify high-value growth opportunities.
• Partner with content and web teams to optimize existing pages and develop new content that ranks, engages, and converts.
• Incorporate SEO requirements into website redesigns, content migrations, and product launches.
• Develop and manage global paid search campaigns across Google Ads, Microsoft Advertising, and other relevant platforms.
• Own campaign planning, keyword strategy, audience targeting, bidding, budgets, ad copy, landing-page alignment, and conversion tracking.
• Optimize performance across click-through rate, cost per click, conversion rate, cost per acquisition, return on ad spend, and pipeline contribution.
• Collaborate with product marketing, brand, engineering, analytics, creative, and regional teams to align paid and organic search strategies.
• Translate performance data into clear recommendations for content, web, product marketing, and campaign teams.
• Educate stakeholders on search trends, platform changes, and their impact on Altera’s digital visibility.
• Manage multiple campaigns, workstreams, timelines, and cross-functional dependencies.

Qualifications

• 5+ years of experience in SEO, SEM, digital marketing, or search strategy, preferably in B2B technology, SaaS, semiconductor, or a high-growth organization.
• Proven success driving measurable organic and paid search growth.
• Hands-on experience managing paid search campaigns, budgets, bidding strategies, and performance optimization.
• Experience with AI search optimization, including AEO, GEO, or AIO.
• Strong technical SEO knowledge, including schema, crawl analysis, Core Web Vitals, canonicalization, and indexation.
• Proficiency with tools such as Google Ads, Microsoft Advertising, Google Search Console, Google Analytics, Semrush, Ahrefs, and Screaming Frog.
• Strong analytical, project-management, and communication skills.
• Ability to work effectively across marketing, content, web, engineering, analytics, and executive teams.
• Experience in semiconductor, enterprise technology, engineering, or technical B2B markets is preferred.