AI Producer

About the role

T&P is looking for an AI Producer to own the day-to-day execution of our AI-driven content pipeline on a major automotive account. This is a rare opportunity to sit at the center of one of the most ambitious AI content programs in automotive marketing. You'll have access to tools, workflows, and partnerships that most production teams don't even know exist yet.

This is a client-facing, production-first role for a maker who executes and gets fulfillment from driving timelines forward and delivering innovative marketing assets.

Key Responsibilities

• Lead the Digital Twin Pipeline

  • Serve as the day-to-day production lead for the development and delivery of CGI-AI digital twin assets across a full automotive vehicle lineup
  • Cook up across internal teams and WPP production partners to track timelines, clarify deliverables, and keep rounds of review moving efficiently
  • Build decks to communicate status updates to clients and answer questions
  • Proactively solve delivery risks before they become business problems
  • Know when to route work through our production partners and when a lighter-weight internal solution is the smarter, faster call
  • Ensure our production partners always have the inputs they need to create innovative work

• Execute Agentic & GenAI Content Workflows

  • Lead the day-to-day production of content generated through our agentic pipeline to create culturally timely assets at speed
  • Own the workflow end-to-end: from brief intake through content generation, human review, and delivery
  • Grow output volume and quality to meet the real-time media needs
  • Build agents to support specific, recurring production and creative tasks

• Support New GenAI Content Initiatives

  • Partner with creative teams, strategists, and media teams to understand the objective and connect it to the most effective production approach
  • Partner with Business Affairs and Legal to ensure all work is created within our brand playbook, governance guardrails, and legal policies

• Support DAM Integrity

  • Partner with Content Management to ensure all AI-generated and CGI assets are uploaded to our DAM systems with maximum usability and discoverability
  • Be an active advocate for asset accessibility and reuse across the team

• Build/Expand a GenAI Creator Network

  • Maintain and actively build a network of GenAI and CGI artists, creators, producers, and production companies whose work could elevate our pipeline
  • Share a curated portfolio roundup with the team every month—new artists, emerging techniques, tools worth watching, and work that raises the bar
  • Attend industry events and gatherings to stay at the leading edge of this space and bring those connections and perspectives back to our program

• Drive Storytelling Innovation

  • Continuously test and experiment with new AI tools and models to bring your findings back to the team through tangible demonstrations
  • Build and maintain a living prompt library for the team
  • Build spec pieces, reimagine existing assets, prototype new content formats
  • Be a visible, energizing presence in our AI practice: the person people come to when they want to see what's next

Desired Skills & Experience

• 4–6 years of experience owning digital production or post-production projects end-to-end in complex advertising or marketing environments

• Strong project management instincts: you own timelines, track deliverables, and forecast risks before they turn into problems

• Strong user of PM tools, such as Smartsheet, Jira, Notion, or Workfront

• Fluency across creative and technical disciplines

• Highly organized with exceptional follow-through

• Comfort with ambiguity and speed in a highly governed environment

• Experience with AI tools and models like Nano Banana, Veo, Kling, Seedance, Runway, Topaz, Weavy, ComfyUI, ElevenLabs, or similar tools

• Ideal candidate has experience producing work within CGI and 3D production workflows (Cinema4D, Maya, Unreal Engine, or similar)

• Major pluses if you have:

  • Experience on a large-scale automotive account
  • Experience working in Figma
  • Familiarity with DAM systems and asset management workflows
  • An existing network of, or genuine drive to build relationships with, GenAI and CGI artists, creators, and production companies

About T&P

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimizes to business outcomes in every channel, fueled by the latest innovations in AI.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

For more information, visitWPP.com.

Pay Range

The pay range for this role is $95,000-$105,000. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.