AI creator
About You
You are a multimedia creative who has embraced AI as a production superpower. You know how to take a creative vision and bring it to life — across video, motion, static, and animation — using the best AI tools available to move faster and reach higher than traditional production allows. You have done this before, you have the work to show for it, and you are ready to build it properly inside a brand that is going through a significant creative and commercial moment.
What You’ll Do and How You’ll Make an Impact
- Campaign Production
- Produce high-quality AI-assisted creative assets across the full channel mix: Google Ads, Meta Ads, display, carousels, static banners, GIFs, and motion graphics
- Create demo videos, explainer content, and TV/streaming commercials using AI video generation tools combined with traditional editing
- Execute across multiple formats and aspect ratios simultaneously, maintaining visual consistency and brand fidelity throughout
- Iterate quickly based on creative direction, testing feedback, and campaign performance data
- Motion, Video & Animation
- Drive video and animation production using AI generation tools (Runway, Kling, Hailuo or equivalent) alongside traditional editing in After Effects, Premiere, or equivalent
- Create motion graphics, animated ads, and short-form video content that serves both performance marketing and brand storytelling goals
- Produce demo and product videos that bring the capabilities of devs.ai and AppDirect to life in compelling, accessible ways
- Brand-Consistent AI Workflows
- Build and maintain prompt systems and generation frameworks that consistently produce on-brand results — not just technically impressive ones
- Develop reusable creative templates and asset libraries that extend the team’s production capacity over time
- Stay ahead of the AI tool landscape, evaluating and adopting new platforms as they emerge
- Collaboration
- Work closely with designers, writers, and demand generation partners as an integrated member of the brand team
- Bring a collaborative, ego-free approach to shared projects — you are here to elevate the team’s output, not to be the only one who can produce it
What We’re Looking For
- A portfolio that demonstrates AI-assisted creative production for commercial or marketing use — we want to see range, quality, and brand-consciousness, not just technical novelty
- Hands-on experience with AI video and image generation tools: Runway, Kling, Midjourney, Firefly, Flux, Ideogram, or current equivalents
- Strong video editing and motion design skills — After Effects, Premiere Pro, CapCut, or equivalent
- Fluency in prompt engineering: you know how to get consistent, controllable, brand-right results, not just lucky ones
- Ability to produce across multiple formats and channels simultaneously without losing visual coherence
- Genuine aesthetic judgment and brand sensibility — you know the difference between beautiful and brand-right
- Awareness of the legal and rights considerations around AI-generated content in paid advertising contexts
- Comfort working in fast-moving, sprint-style production environments
Experience
- Experience producing creative for B2B or developer-focused products is a plus
- Comfort working in fast-moving, sprint-style production environments
Company Culture
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work.
We take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: here.