AI Producer

Key Responsibilities

• Lead the Digital Twin Pipeline
• Serve as the day-to-day production lead for the development and delivery of CGI-AI digital twin assets across a full automotive vehicle lineup
• Cook up across internal teams and WPP production partners to track timelines, clarify deliverables, and keep rounds of review moving efficiently
• Build decks to communicate status updates to clients and answer questions
• Proactively solve delivery risks before they become business problems
• Know when to route work through our production partners and when a lighter-weight internal solution is the smarter, faster call
• Ensure our production partners always have the inputs they need to create innovative work
• Execute Agentic & GenAI Content Workflows
• Lead the day-to-day production of content generated through our agentic pipeline to create culturally timely assets at speed
• Own the workflow end-to-end: from brief intake through content generation, human review, and delivery
• Grow output volume and quality to meet the real-time media needs
• Build agents to support specific, recurring production and creative tasks
• Support New GenAI Content Initiatives
• Partner with creative teams, strategists, and media teams to understand the objective and connect it to the most effective production approach
• Partner with Business Affairs and Legal to ensure all work is created within our brand playbook, governance guardrails, and legal policies
• Support DAM Integrity
• Partner with Content Management to ensure all AI-generated and CGI assets are uploaded to our DAM systems with maximum usability and discoverability
• Be an active advocate for asset accessibility and reuse across the team
• Build/Expand a GenAI Creator Network
• Maintain and actively build a network of GenAI and CGI artists, creators, producers, and production companies whose work could elevate our pipeline
• Share a curated portfolio roundup with the team every month—new artists, emerging techniques, tools worth watching, and work that raises the bar
• Attend industry events and gatherings to stay at the leading edge of this space and bring those connections and perspectives back to our program
• Drive Storytelling Innovation
• Continuously test and experiment with new AI tools and models to bring your findings back to the team through tangible demonstrations
• Build and maintain a living prompt library for the team
• Build spec pieces, reimagine existing assets, prototype new content formats
• Be a visible, energizing presence in our AI practice: the person people come to when they want to see what's next

Desired Skills & Experience

• 4–6 years of experience owning digital production or post-production projects end-to-end in complex advertising or marketing environments
• Strong project management instincts: you own timelines, track deliverables, and forecast risks before they turn into problems
• Strong user of PM tools, such as Smartsheet, Jira, Notion, or Workfront
• Fluency across creative and technical disciplines
• Highly organized with exceptional follow-through
• Comfort with ambiguity and speed in a highly governed environment
• Experience with AI tools and models like Nano Banana, Veo, Kling, Seedance, Runway, Topaz, Weavy, ComfyUI, ElevenLabs, or similar tools
• Ideal candidate has experience producing work within CGI and 3D production workflows (Cinema4D, Maya, Unreal Engine, or similar)
• Major pluses if you have:
• Experience on a large-scale automotive account
• Experience working in Figma
• Familiarity with DAM systems and asset management workflows
• An existing network of, or genuine drive to build relationships with, GenAI and CGI artists, creators, and production companies

Pay Range

The pay range for this role is $95,000-$105,000. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.