AI & Organic Growth Lead

We need to output HTML fragment with sections only if real content. Use

for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to extract content. The posting includes: - Description: At Xe, we live currencies... (some intro). Could be considered "About the role"? Actually there is a section "About This Role". So we can put that under

About the role

with paragraph(s). - "Roles & Responsibilities" list bullet points. - "Position Requirements" list bullet points. - "Nice to have" maybe part of Requirements or Qualifications? Could be separate but we can include under Requirements or Qualifications. Since we have sections: Requirements, Qualifications, Skills. We need to decide mapping. We have "Position Requirements" which includes required experience. Could map to Requirements. We have "Nice to have" items: could be Qualifications or Skills. Probably Qualifications. We have "Perks & Benefits" list. We have "XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate)role ranges from ($00,000USD to $00,000USD)." That's placeholder with zeros; we should NOT include Pay section because it's not specific (just zeros). The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. Benefits we have actual list, so include Benefits. Pay we should omit because it's placeholder zeros. Schedule? Not mentioned except maybe hybrid work schedule under benefits? Actually "Hybrid Work Schedule" is listed under Perks & Benefits. So schedule is part of benefits; we don't need separate Schedule section. Thus sections: About the role, Responsibilities, Requirements, Qualifications (nice to have), Benefits. We must not repeat job title as heading. No Job ID. We must remove boilerplate: EEO, legal, accommodation, etc. We must preserve all substantive info. Let's extract content. About This Role paragraph: "This is a newly created role. Xe is building out a dedicated organic growth function to grow visibility across traditional search and AI-generated answers on platforms like Google AI Overviews, ChatGPT, Perplexity, and Copilot. You'll own the strategy and prioritization across technical SEO, content, off-site, and AI visibility work, and direct the people who execute it: in-house developers and writers, plus an external SEO/AEO advisor. You'll also design, build, and operate an AI content production system that creates high-quality, search-ready, compliant content at scale for Xe, a regulated financial services brand that spans many markets and languages. This role exists to give that work a single owner." Also there is "OUR PRINCIPLES AMBITION - ..." etc. That's principles; could be part of About the role? Might be considered fluff but it's substantive? It's generic values; maybe we can include as part of About the role? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. The principles are part of posting; we should include them. However they are not under a heading; we can include as paragraph after About the role. But we need to avoid filler like "commensurate with experience". Not present. Thus About the role section will contain paragraphs: the description and the principles. Now Responsibilities: list bullet points under "Roles & Responsibilities". Let's capture each bullet: - Prioritize and drive the organic growth roadmap across technical SEO, content, off-site, and AI visibility work - Direct in-house developers and writers on execution: redirects, hreflang updates, schema markup, page templates, and content production - Own technical SEO for a multi-market site, including URL and locale structure, redirects, and hreflang - Own AI/answer-engine visibility: build out LLM-prompt tracking, close coverage gaps by platform, and develop the content and structured-data patterns that get Xe cited in AI-generated answers - Design, build, and operate Xe's AI content production system: an agentic pipeline that produces editorial and search-driven content (articles and other content as needed) with human editorial oversight. Own its architecture, evaluation and quality controls, tooling and model spend, and roadmap, including extension to localized content across Xe's markets - Build compliance into that system from the start: legal review workflows and auditability suitable for a regulated financial services brand. Partner with Legal and Compliance to set the standards for AI-assisted content at Xe - Build and maintain performance reporting that connects search and AI visibility to on-site engagement and business outcomes - Work with external partners and advisors as needed, and help scope future off-site or link-building support - Partner with product and engineering on technical SEO health: Core Web Vitals, structured data, and site architecture - Partner closely with Xe's affiliate, influencer, and partnership teams so organic and partner channels reinforce each other Now Requirements (Position Requirements): - 7+ years in organic growth, content, or search, including hands-on experience designing and operating production AI systems - Real ownership across technical, content, and off-site SEO, not just one lane, including directing technical SEO execution by developers - Hands-on experience adapting for AI-driven search: schema markup, entity and structured content, and getting cited in AI Overviews, ChatGPT, Perplexity, or Copilot - Experience building or running LLM-based content pipelines in production: orchestration, evaluation, verification, and human-in-the-loop review - Experience leading large-scale site migrations and multi-market or multilingual SEO (hreflang, locale folders) - Comfortable in Google Search Console, SEMrush or Ahrefs, a web analytics platform, and AEO/LLM visibility tools such as Profound, Brandlight, Otterly.AI, or SEMrush AI Visibility - A track record of tying organic performance to a business metric, not just traffic, for example signups, transactions, or revenue - Experience producing content under formal legal or compliance review - Comfortable directing work done by other people (writers, developers, agencies, freelancers) rather than being the only executor Now Nice to have (Qualifications/Skills): - Financial services, fintech, or another regulated industry background - Legal, compliance, or regulated-content background is a strong plus - Experience managing freelance or agency relationships for a specific SEO pillar - Experience working alongside affiliate or influencer programs We could put these under Qualifications. Now Benefits (Perks & Benefits): List: - Medical, Dental & Vision Insurance - 401K Plan with Match - Employee Stock Purchase Plan - Paid Vacation / Sick Leave - Hybrid Work Schedule - Tuition Assistance - Growth Opportunities - Corporate gatherings, team bonding events, and much more! - Plumm Mental Health and Wellbeing - Volunteering day for a charity of your choice We should keep as list items. Now ensure we don't include any boilerplate like EEO etc. Now produce HTML: use

for each section heading, then

for prose,

• for lists. We need to avoid repeating job title. We'll output something like:

  About the role

  This is a newly created role. Xe is building out a dedicated organic growth function to grow visibility across traditional search and AI-generated answers on platforms like Google AI Overviews, ChatGPT, Perplexity, and Copilot. You'll own the strategy and prioritization across technical SEO, content, off-site, and AI visibility work, and direct the people who execute it: in-house developers and writers, plus an external SEO/AEO advisor. You'll also design, build, and operate an AI content production system that creates high-quality, search-ready, compliant content at scale for Xe, a regulated financial services brand that spans many markets and languages. This role exists to give that work a single owner.

  OUR PRINCIPLES AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our deliveryRESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibilityCOMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

  But the principles text seems concatenated without spaces; we should preserve as given? The original had line breaks? It shows: "OUR PRINCIPLES AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our deliveryRESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibilityCOMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community". It seems missing spaces between sections. We'll keep as is. Now Responsibilities:

  Responsibilities

  • Prioritize and drive the organic growth roadmap across technical SEO, content, off-site, and AI visibility work
  • Direct in-house developers and writers on execution: redirects, hreflang updates, schema markup, page templates, and content production
  • Own technical SEO for a multi-market site, including URL and locale structure, redirects, and hreflang
  • Own AI/answer-engine visibility: build out LLM-prompt tracking, close coverage gaps by platform, and develop the content and structured-data patterns that get Xe cited in AI-generated answers
  • Design, build, and operate Xe's AI content production system: an agentic pipeline that produces editorial and search-driven content (articles and other content as needed) with human editorial oversight. Own its architecture, evaluation and quality controls, tooling and model spend, and roadmap, including extension to localized content across Xe's markets
  • Build compliance into that system from the start: legal review workflows and auditability suitable for a regulated financial services brand. Partner with Legal and Compliance to set the standards for AI-assisted content at Xe
  • Build and maintain performance reporting that connects search and AI visibility to on-site engagement and business outcomes
  • Work with external partners and advisors as needed, and help scope future off-site or link-building support
  • Partner with product and engineering on technical SEO health: Core Web Vitals, structured data, and site architecture
  • Partner closely with Xe's affiliate, influencer, and partnership teams so organic and partner channels reinforce each other
  Now Requirements:

  Requirements

  • 7+ years in organic growth, content, or search, including hands-on experience designing and operating production AI systems
  • Real ownership across technical, content, and off-site SEO, not just one lane, including directing technical SEO execution by developers
  • Hands-on experience adapting for AI-driven search: schema markup, entity and structured content, and getting cited in AI Overviews, ChatGPT, Perplexity, or Copilot
  • Experience building or running LLM-based content pipelines in production: orchestration, evaluation, verification, and human-in-the-loop review
  • Experience leading large-scale site migrations and multi-market or multilingual SEO (hreflang, locale folders)
  • Comfortable in Google Search Console, SEMrush or Ahrefs, a web analytics platform, and AEO/LLM visibility tools such as Profound, Brandlight, Otterly.AI, or SEMrush AI Visibility
  • A track record of tying organic performance to a business metric, not just traffic, for example signups, transactions, or revenue
  • Experience producing content under formal legal or compliance review
  • Comfortable directing work done by other people (writers, developers, agencies, freelancers) rather than being the only executor
  Now Qualifications (nice to have):

  Qualifications

  • Financial services, fintech, or another regulated industry background