Jobs · Management · Illinois

AI Operations & Enablement Lead – Marketing Center of Excellence (CoE)

Brunswick Corporation · Mettawa, IL · 1 mo ago
Management$118k–$174k/yrFull-time

Position Overview

We are seeking an AI Operations & Enablement Lead to join our Marketing Center of Excellence (CoE).

Essential Functions

  • Use Case Discovery & Solution Auditing (The Systems Thinker)

    • Triage & Backlog Management
    • Solution Review
    • Feasibility Guardrails
  • Technical Prototyping & Agent Development (The Builder)

  • Rapid Prototyping
  • Production Integration
  • Performance Monitoring
  • AI Governance
  • Tactical Deployment & Brand Enablement (The Program Manager)

    • Run Agile Sprints
    • Playbook Creation
    • Hands-on Hypercare
    • Adoption
    • Prompting

    Required Qualifications

    • Experience: 5–8 years blending Marketing Operations, Technical Program Management (TPM), Product Operations, or MarTech engineering.
    • Recent Hands-On AI Building: Must have a proven track record of actively building with current AI tools within the past 12 months (e.g., custom agent orchestration, API-driven workflows, or multi-step LLM automations).
    • Systems & Architecture Fluency: A strong conceptual grasp of how enterprise data flows, how APIs connect, and how AI overlays across a fragmented modern marketing stack.
    • MarTech Familiarity: Solid working knowledge of enterprise CRMs, marketing automation platforms, and ad platforms (e.g., Salesforce, Adobe/Marketo, Google/Meta Ads infrastructure).
    • The "Scrappy Translator" Mindset: Exceptional communication skills with the ability to explain complex LLM behaviors to a traditional brand manager, coupled with a self-directed work style that thrives on "figuring it out" in ambiguous environments.

    What Success Looks Like in 6 Months

    • Successfully audited our top 3 prioritized functional capability areas and established a clear, prioritized backlog of AI operational use cases.
    • Built, tested, and deployed at least 4 custom AI workflows or agent solutions that compress marketing production time by 30% or greater.
    • Built a foundational "Marketing AI Playbook" that allows teams to self-vet ideas before bringing them to the CoE.
    • Achieved 40% active adoption across the top 3 prioritized initiatives, measured by weekly active users of deployed workflows.

    Benefits

    • Annual Discretionary Bonus
    • Comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.

    About the Role

    This is a unique, high-impact role that bridges the gap between abstract AI capabilities and real-world marketing execution. Operating as a centralized peer and partner to our regional brands and business units, you will be responsible for identifying high-value marketing use cases, prototyping and reviewing AI agent solutions, and physically deploying tactical automations that drive measurable efficiency.

    Responsibilities

    • Use Case Discovery & Solution Auditing (The Systems Thinker)
    • Technical Prototyping & Agent Development (The Builder)
    • Tactical Deployment & Brand Enablement (The Program Manager)

    Requirements

    • Experience: 5–8 years blending Marketing Operations, Technical Program Management (TPM), Product Operations, or MarTech engineering.
    • Recent Hands-On AI Building: Must have a proven track record of actively building with current AI tools within the past 12 months (e.g., custom agent orchestration, API-driven workflows, or multi-step LLM automations).
    • Systems & Architecture Fluency: A strong conceptual grasp of how enterprise data flows, how APIs connect, and how AI overlays across a fragmented modern marketing stack.
    • MarTech Familiarity: Solid working knowledge of enterprise CRMs, marketing automation platforms, and ad platforms (e.g., Salesforce, Adobe/Marketo, Google/Meta Ads infrastructure).
    • The "Scrappy Translator" Mindset: Exceptional communication skills with the ability to explain complex LLM behaviors to a traditional brand manager, coupled with a self-directed work style that thrives on "figuring it out" in ambiguous environments.

    Qualifications

    • Experience: 5–8 years blending Marketing Operations, Technical Program Management (TPM), Product Operations, or MarTech engineering.
    • Recent Hands-On AI Building: Must have a proven track record of actively building with current AI tools within the past 12 months (e.g., custom agent orchestration, API-driven workflows, or multi-step LLM automations).
    • Systems & Architecture Fluency: A strong conceptual grasp of how enterprise data flows, how APIs connect, and how AI overlays across a fragmented modern marketing stack.
    • MarTech Familiarity: Solid working knowledge of enterprise CRMs, marketing automation platforms, and ad platforms (e.g., Salesforce, Adobe/Marketo, Google/Meta Ads infrastructure).
    • The "Scrappy Translator" Mindset: Exceptional communication skills with the ability to explain complex LLM behaviors to a traditional brand manager, coupled with a self-directed work style that thrives on "figuring it out" in ambiguous environments.

    Skills

    • Experience: 5–8 years blending Marketing Operations, Technical Program Management (TPM), Product Operations, or MarTech engineering.
    • Recent Hands-On AI Building: Must have a proven track record of actively building with current AI tools within the past 12 months (e.g., custom agent orchestration, API-driven workflows, or multi-step LLM automations).
    • Systems & Architecture Fluency: A strong conceptual grasp of how enterprise data flows, how APIs connect, and how AI overlays across a fragmented modern marketing stack.
    • MarTech Familiarity: Solid working knowledge of enterprise CRMs, marketing automation platforms, and ad platforms (e.g., Salesforce, Adobe/Marketo, Google/Meta Ads infrastructure).
    • The "Scrappy Translator" Mindset: Exceptional communication skills with the ability to explain complex LLM behaviors to a traditional brand manager, coupled with a self-directed work style that thrives on "figuring it out" in ambiguous environments.

    Benefits

    • Annual Discretionary Bonus
    • Comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.
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