AI Marketing Analyst (Volunteer)

About the role

We're looking for a volunteer AI Marketing Analyst to help grow and strengthen Career Signal by combining data analysis with AI-assisted content and reporting workflows. This role blends marketing strategy, data analysis, and hands-on use of AI tools (such as Claude) to help the newsletter engage existing subscribers and attract new ones — efficiently and at scale. You'll own the strategy and decisions; AI tools support your analysis and drafting so you can move faster and focus on judgment calls that matter.

Core Responsibilities

• Subscriber Data Analysis
  • Pull open rates, click-through rates, and unsubscribe data from the newsletter platform
  • Segment subscribers (e.g., students vs. early-career professionals, or by engagement level)
  • Use Claude to process and summarize patterns quickly, then translate findings into content strategy
• Content Strategy & Planning
  • Decide the daily content mix: internships/job postings, skills insights, career growth tips, community features
  • Use Claude to draft first passes of daily blurbs, internship roundups, or "skill of the week" content — then edit for voice, accuracy, and brand fit before publishing
• Subscriber Growth (Acquisition) & Experimentation
  • Design and run controlled A/B tests on signup-page copy, subject lines, and lead magnets
  • Draft social/LinkedIn promotional posts (with Claude) to drive traffic to the subscribe page
  • Track which channels, cohorts, and messages convert best before rolling changes out broadly
• Engagement & Retention
  • Monitor which content types keep existing subscribers opening daily emails vs. tuning out
  • Run periodic subscriber surveys to keep the audience picture current
  • Adjust cadence and content based on data, not assumptions
• Reporting & Pipeline Automation
  • Build and maintain automated Python and SQL pipelines to track newsletter KPIs (opens, clicks, growth rate, churn)
  • Turn data into clear narratives and reports for newsletter leadership
  • Use Claude to help structure and draft reports/dashboards from automated data feeds
• How AI Tools Fit In
  • Claude serves as a co-pilot for pattern-finding in data exports, first-draft content, test-result interpretation, and report structuring
  • AI tools do not independently access email platforms, send campaigns, run production pipelines, or make final content/strategy calls — those decisions and platform ownership remain with the volunteer analyst

What We're Looking For

• Experience with data analysis (surveys, campaign KPIs, A/B testing) — prior work such as analyzing audience splits or running controlled experiments across user cohorts is a strong plus
• Comfort with (or willingness to learn) Python/SQL for building lightweight reporting pipelines
• Familiarity with using AI tools like Claude to support — not replace — analytical and creative work
• Strong writing skills for subscriber-facing content and internal reporting
• Self-directed, comfortable owning a workstream remotely

What You'll Gain

• Hands-on experience running real subscriber growth and engagement experiments
• Portfolio-ready work: content strategy, A/B testing results, automated reporting pipelines
• Direct mentorship/collaboration with Outcome School's marketing and leadership team
• A reference for future data/marketing analyst roles