AI Gives Advisors More Capabilities, Doesn't Cut Out Human Engagement – Survey

The survey comes as the wealth management industry continues to work out what parts of the value chain will be changed or even removed by AI, and how it might generate new business opportunities. In a further twist to the debate on whether AI will augment advisors’ value or undermine it, a report from financial services group Edward Jones and Morning Consult finds that technology better equips advisors and doesn’t reduce clients’ need for human judgement and trust.

Responsibilities

• Advisors say clients are arriving at meetings better informed – often with perspectives shaped by digital tools and AI.
• Client conversations have moved beyond traditional investing topics to include wealth transfer, financial anxiety, life decisions and broader economic concerns.
• Almost all advisors (97%) say client conversations have moved beyond traditional investing topics to include wealth transfer, financial anxiety, life decisions and broader economic concerns.
• More than half (53%) of advisors lean toward AI as an opportunity to focus on higher-value client work.
• Some 82% of advisors use AI tools in their practice, and 69% say it has benefited the industry.
• Clients are using AI to compare the advice they get from a person with what they receive via technology – 38% of respondents said clients do this.

Qualifications

• Advisors say clients are arriving at meetings better informed – often with perspectives shaped by digital tools and AI.
• Client conversations have moved beyond traditional investing topics to include wealth transfer, financial anxiety, life decisions and broader economic concerns.
• More than half (53%) of advisors lean toward AI as an opportunity to focus on higher-value client work.
• Some 82% of advisors use AI tools in their practice, and 69% say it has benefited the industry.
• Clients are using AI to compare the advice they get from a person with what they receive via technology – 38% of respondents said clients do this.

Skills

• Advisors say clients are arriving at meetings better informed – often with perspectives shaped by digital tools and AI.
• Client conversations have moved beyond traditional investing topics to include wealth transfer, financial anxiety, life decisions and broader economic concerns.
• More than half (53%) of advisors lean toward AI as an opportunity to focus on higher-value client work.
• Some 82% of advisors use AI tools in their practice, and 69% say it has benefited the industry.
• Clients are using AI to compare the advice they get from a person with what they receive via technology – 38% of respondents said clients do this.

Benefits

• Advisors say clients are arriving at meetings better informed – often with perspectives shaped by digital tools and AI.
• Client conversations have moved beyond traditional investing topics to include wealth transfer, financial anxiety, life decisions and broader economic concerns.
• More than half (53%) of advisors lean toward AI as an opportunity to focus on higher-value client work.
• Some 82% of advisors use AI tools in their practice, and 69% say it has benefited the industry.
• Clients are using AI to compare the advice they get from a person with what they receive via technology – 38% of respondents said clients do this.

Pay

Not specified.

Schedule

Not specified.

Benefits

• Not specified.