Agency Development Director
About the role
The Agency Development Partnership Lead will develop and execute strategic engagement plans with agency holding companies and their operating agencies. This role will leverage senior relationships across holding companies to establish Digital Turbine as a preferred partner and unlock incremental advertiser demand for sales teams.
You'll act as the bridge between Digital Turbine's sales team and Agency Hold/Op Co (Programmatic, Media, Investment, Product) portfolio and executive leads, enabling DT's sellers to identify, pursue, and win advertiser campaigns that align with our unique mobile solutions.
Through strategic alignment, education, potential joint solutions (e.g., data, measurement, creative), and partnership activation, you’ll help position Digital Turbine as a preferred mobile solution.
Responsibilities
Develop and lead Digital Turbine’s agency partnership strategy across selected/prioritized major holding company(s) - WPP, Omnicom / IPG, Publicis, Dentsu.
Negotiate and activate preferred global partnership agreements with a priority focus in the US Market (and support local teams with local agreements), trading deals and business impacting certification programs with holding company networks / agencies.
Build and manage a structured engagement model to deepen relationships.
Identify and progress joint resolution opportunities - eg. Agency partners, DT or combination of both.
Collaborate with DT’s regional and vertical ad sales teams to facilitate account level advertiser spend.
Partner with Sales Leads to open doors and position Digital Turbine as a strategic mobile (media) investment partner.
Partner with agency investment and strategy leaders - providing insights, data and best practices to guide mobile strategy and cross-platform planning.
Work cross-functionally with sales, account management, product and marketing to ensure agency related needs are met and partnerships deliver measurable business impact to DT.
Establish reporting and tracking mechanisms to monitor pipeline growth, spend attribution, and partnership health.
Qualifications
10+ years experience in digital advertising, preferably in agency development, sales, or business development roles at an ad / marketing tech, mobile, or media company.
Deep understanding of agency holding / operating company structures, buying processes, and decision hierarchies.
Proven track record in building strategic partnerships that drive scalable revenue outcomes.
Deeply networked across the Agency Holding / Operating Company landscape.
Strong relationships or existing networks within major agencies.
Expertise in mobile media, programmatic and/or app ecosystem strongly preferred.
Excellent communication, presentation, and negotiation skills.
Ability to operate cross-functionally, balancing strategic thinking with executional rigor.
Experience in data resolution and integrations - Ideally have partnered with agency holding / operating companies and their product/tech organizations to build joint solutions.
Pay
The compensation range for this position (inclusive of base salary and commission) is $248,000-$345,000, based on experience, skills, and qualifications. In addition to competitive pay, we offer a comprehensive benefits package, including stock options, unlimited PTO and performance based bonus.