Affiliate Strategy Manager

About the role

In this role, you will lead the strategy, planning, and coordination of Adobe's global affiliate program. We are excited to welcome a candidate experienced in building and scaling affiliate programs within full-funnel, integrated media strategies. This role will help shape Adobe’s position in a rapidly evolving generative engine optimization (GEO) landscape. Reporting to the practice lead for demand creation paid media in AMER, this role collaborates with Adobe’s marketing teams worldwide.

Responsibilities

• Help build the content marketing machine dedicated to reaching potential and current customers within native environments by developing content strategies that elevate visibility, especially in GEO environments, rather than scaling credit card rewards and couponing programs.
• Own agency oversight and financial planning, partner communications, content velocity, and performance measurement.
• Represent affiliate in Adobe’s cross-functional AI Search operating model that aligns Affiliate, SEM, SEO, and emerging paid AI channels.
• Partner with GEO analytics teams to measure and optimize citation visibility by LLM platform, connecting affiliate content to AI search outcomes.
• Identify growth opportunities for the affiliate practice, including integration into broader top-of-funnel strategies and areas for program expansion and experimentation.
• Translate key promotions, launches, and AI search topic priorities into editorial content briefs.
• Drive affiliate technical workstreams including new attribution measurement opportunities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Over 8 years of experience in brand and performance media strategy.
• More than 4 years dedicated to affiliate marketing or partner program management, including hands-on work within network platforms like Partnerize or PepperJam.
• Proven ability to build and manage complex, multi-channel programs end-to-end, from briefing through to performance analysis and optimization.
• Well-versed in demand creation media strategies and ready to contribute to broader channel initiatives outside affiliate when needed.
• Experience with sponsored editorial content and content-led performance programs; understanding of what makes a placement durable and discoverable.
• Strong written and verbal communication skills; able to translate program complexity into clear, concise updates for leadership.
• Understanding of affiliate tracking mechanics, including last-touch attribution, click-less and view-through performance, and commission structures.
• Familiarity with GEO, AI citation tracking, or how editorial content surfaces in LLM-generated answers is a strong plus.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. Adobe’s industry-leading offerings—including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio—enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. We value great ideas from anywhere in the organization, and the next big idea could be yours.

Pay

The U.S. pay range for this position is $112,000 – $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. In California, the pay range for this position is $148,500 – $215,100.

For sales roles, starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. For non-sales roles, starting salaries are expressed as base salary, and short-term incentives are in the form of the Annual Incentive Plan (AIP). Certain roles may also be eligible for long-term incentives in the form of a new hire equity award.