Affiliate Marketing Manager- International

Job Summary

Job Expectations

• Manage iHerb’s global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth.
• Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets.
• Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion.
• Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness.
• Build and maintain strong long term affiliate partnerships.
• Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business.
• Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders.
• Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms. (Proprietary customer referral platform, as well as Partnerize, Impact, Awin, CJ).
• Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign.
• Work closely with marketing operations and creative services teams to align with the existing promotional calendar, as well as development of channel-specific creative and promotions.
• Monitor the incrementalism of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment.

Knowledge, Skills and Abilities

• Required:
• - Experience in growth-stage ecommerce company, affiliate marketing agency, or digital marketing agency highly preferred
• - Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action
• - Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
• - Proven track record managing and growing international affiliate programs in global networks (Partnerize, Awin, CJ, Impact)
• - Strong understanding of the international affiliate landscape
• - Exceptional analytical skills with the ability to interpret data and make data-driven strategic recommendations
• - Excellent communication and negotiation skills with the ability to work cross-functionally and across different cultures
• - Passion for driving international affiliate program expansion, business development, ecommerce growth and global online marketing, with bilingual abilities.
• Preferred:
• - Professional-working proficiency or native proficiency in any major global language. Preferred languages include: Arabic, Chinese, Japanese, Korean, and Spanish, with opportunity for additional global language options available.

Equipment Knowledge

• Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, Commission Junction, and Awin.
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Proficiency in Excel or Google Sheets, with experience analyzing data and creating detailed reports. Familiarity with data functions, pivot tables, and advanced formulas is preferred.

Experience Requirements

• Generally requires a minimum of seven (7) + years of digital marketing, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce or digital agency environment.
• At least two (2) years of affiliate, performance partnerships and/or customer referral program experience in DTC ecommerce, with a focus on international markets.

Education Requirements

• Bachelor’s Degree or equivalent experience preferred.

Pay Range

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Benefits

• Medical, dental, vision, and basic life insurance programs.
• Company’s 401(k) plan.
• Time Off and Paid Sick Leave.
• Paid holidays throughout the calendar year.

About iHerb

iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

iHerb Benefits

At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

Equal Opportunity Employer

iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.