Affiliate Marketing Manager- International

About the role

The Affiliate Marketing Manager - International role at iHerb is a strategic position responsible for managing iHerb’s global affiliate and referral marketing programs. This role works cross-functionally with international teams, product teams, marketing operations, and strategic partnerships teams to drive customer acquisition and growth.

Responsibilities

• Manage iHerb’s global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth.
• Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets.
• Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion.
• Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness.
• Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business.
• Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders.
• Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms (proprietary customer referral platform, as well as Partnerize, Impact, Awin, and CJ).
• Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign.
• Work closely with marketing operations and creative services teams to align with existing promotional calendar, as well as develop channel-specific creative and promotions.
• Maintain a deep understanding of the international affiliate landscape and provide insight into the effectiveness of various marketing channels.
• Monitor the incrementality of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment.

Requirements

• Experience in growth-stage ecommerce company, affiliate marketing agency, or digital marketing agency highly preferred.
• A strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.
• Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
• Proven track record managing and growing international affiliate programs in global networks (Partnerize, Awin, CJ, Impact).
• Strong understanding of the international affiliate landscape.
• Exceptional analytical skills with the ability to interpret data and make data-driven strategic recommendations.
• Excellent communication and negotiation skills with the ability to work cross-functionally and across different cultures.
• Passion for driving international affiliate program expansion, business development, ecommerce growth and global online marketing, with bilingual abilities.

Preferred

• We welcome candidates with professional-working proficiency or native proficiency in any major global language. Preferred languages include: Arabic, Chinese, Japanese, Korean, and Spanish, with opportunity for additional global language options available.
• Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, Commission Junction, and Awin.
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
• Proficiency in Excel or Google Sheets, with experience analyzing data and creating detailed reports. Familiarity with data functions, pivot tables, and advanced formulas is preferred.

Education Requirements

Bachelor’s Degree or equivalent experience preferred.

Compensation

The expected salary range for this role is $90,000 - $115,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.

Equipment Knowledge

• Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, Commission Junction, and Awin.
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
• Proficiency in Excel or Google Sheets, with experience analyzing data and creating detailed reports. Familiarity with data functions, pivot tables, and advanced formulas is preferred.

Staffing Agency Submission Notice

iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

Equal Opportunity Employer

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.