Affiliate GTM Lead

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must remove boilerplate. Must preserve all substantive info. We need to parse the posting. Content: - About Novig: description of company. Could be part of "About the role"? Usually "About the role" is separate. The posting includes "About Novig" and "About The Role". We need to decide headings: "About the role" (lowercase? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use exactly those headings as appropriate. We have content about the role: description of responsibilities, tasks, etc. Also "Who You Are And What You Will Do" includes responsibilities and qualifications. We need to extract responsibilities list: bullet points under "Own Novig's affiliate GTM strategy..." etc. We need to extract qualifications: "Experienced in affiliate, partnerships, or performance marketing, ideally in sports betting, fantasy, fintech, trading, or high-growth consumer apps" etc. Also "Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity". Also maybe "Why work here" not needed. Benefits: list: 100% health premiums covered, 99% dental & vision covered, 401(k) with 4% company match, HSA + $1,080 annual company contribution, $50/monthly company contribution to employee transit, $27/day lunch stipend when working from our NYC office, $35/day dinner stipend when working from the NYC office after 6:30pm, Homebase Union Square, NYC. Pay: $130k – $160k base, meaningful equity for every employee. Schedule: Not explicitly given. There's mention of potential nights, weekends, pressure included. Not a schedule. So we should not create Schedule section unless posting actually states them. It does not give specific schedule like full-time, remote, etc. So we omit Schedule. We also have "Compensation & Benefits" section includes pay and benefits. We need to avoid filler like "commensurate with experience". Not present. We need to output only HTML fragment, no markdown fences. We need to use

for each section heading, then content: either

for prose or

• for lists. We need to decide which sections to include: About the role, Responsibilities, Requirements (maybe Qualifications), Skills, Benefits, Pay. Possibly also "About the company"? Not required but could be part of About the role? The instruction says use those headings; we can include About the role (which could contain the description of the role and maybe company overview). But we have separate "About Novig". Could we put that under About the role? Probably better to include About the role as a short paragraph summarizing the role and maybe include company description as part of it. However we must preserve all substantive information; we cannot drop the About Novig description. So we need to include it somewhere. Could create a section "About the company" but not in allowed headings. The instruction says use those headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings? It says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect only those headings. So we should fit About Novig into About the role section. Thus About the role heading will contain both company description and role overview. Responsibilities: list of duties. Requirements: maybe combine qualifications and skills? The instruction includes Requirements and Qualifications separate. We could put experience under Requirements, and skills under Skills. But we have limited content: "Experienced in affiliate, partnerships, or performance marketing, ideally in sports betting, fantasy, fintech, trading, or high-growth consumer apps" (that's a requirement/experience). Also "Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity" (skill/attribute). Could treat that as Skills. We could also include "Why work here" not needed. Thus sections: - About the role: includes company description and role overview paragraph. - Responsibilities: bullet list of duties. - Requirements: bullet list of required experience (maybe just one bullet). Could also include "Organized enough..." as a requirement? But better as Skills. - Skills: bullet list of skills/attributes. - Benefits: bullet list. - Pay: bullet list or paragraph. We must not create empty sections. Now extract specifics. About Novig paragraph: "Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users. With CFTC approval on the horizon, we're poised to go live across all 50 states as the leading sports-focused, federally regulated market built on trust, transparency, and real user protection. We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision." About The Role paragraph: "Novig is building the leading sports prediction market in America — and we're doing it by showing up in front of high-intent sports traders through affiliate partners. We're looking for an Affiliate GTM Lead to own Novig's affiliate program end to end. You'll recruit, onboard, manage, and optimize a growing portfolio of partners, from influential individuals and creators to communities, media publishers, and product integrations, all driving new users to Novig. This role spans growth, content, partnerships, and product — turning partnerships into real growth. This is a performance role at heart. You'll run the affiliate channel like a portfolio: finding the partners worth investing in, giving them what they need to win, and using data to scale what works and cut what doesn't. This isn't a strategy-only role. It's for someone who can take a partner from first outreach to signed deal to live, tracking, and performing in hours or days, not weeks, and then keep making them better." We can combine these into About the role section. Responsibilities bullet list from "Who You Are And What You Will Do": - Own Novig's affiliate GTM strategy and performance, including targets for acquisition volume, CAC, user quality, and payback - Build a deep pipeline of affiliate partners across influential individuals, creators, communities, sports media and content sites, and product integrations - Run high-volume outbound through cold outreach, inbound, and network sourcing to consistently add new high-quality partners - Negotiate and close deals end-to-end, structuring commissions (CPA, rev share, hybrid), bonuses, deliverables, and terms that align partner incentives with Novig's growth goals - Onboard partners quickly and cleanly with tracking, creative assets, messaging guidelines, and everything they need to go live - Build the systems that let the program scale, including playbooks, partner CRM, reporting dashboards, and onboarding processes That's responsibilities. Requirements: maybe "Experienced in affiliate, partnerships, or performance marketing, ideally in sports betting, fantasy, fintech, trading, or high-growth consumer apps". Could also include "Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity" but that's more skill. We'll put experience under Requirements. Skills: "Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity". Could also include ability to negotiate, etc but those are responsibilities. We'll put that as skill. Benefits bullet list: - 100% health premiums covered - 99% dental & vision covered - 401(k) with 4% company match - HSA + $1,080 annual company contribution - $50/monthly company contribution to employee transit - $27/day lunch stipend when working from our NYC office - $35/day dinner stipend when working from the NYC office after 6:30pm - Homebase Union Square, NYC Pay bullet list: - $130k – $160k base, benchmarked at top-tier tech companies - Meaningful equity for every employee, regardless of role We could also include "Compensation Range: $130K - $160K" but it's duplicate. Now ensure we don't include boilerplate like "Not for everyone", "If you want responsibility..." etc. Those are not substantive? They are somewhat fluff but maybe considered boilerplate. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Not for everyone" and the quotes about culture maybe not boilerplate but could be considered fluff. However they are substantive? They are more about culture; but we might keep them? The instruction says "Prefer a few substantive sections over many thin ones." The quotes are not necessary for the job description; they are more marketing. Could be considered boilerplate? Not exactly legal. Might be okay to keep but they'd be in a section like "Why work here". Since we don't have a heading for that, we could omit. Safer to omit. Thus final HTML:

  About the role

  Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users. With CFTC approval on the horizon, we're poised to go live across all 50 states as the leading sports-focused, federally regulated market built on trust, transparency, and real user protection. We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.

  Novig is building the leading sports prediction market in America — and we're doing it by showing up in front of high-intent sports traders through affiliate partners. We're looking for an Affiliate GTM Lead to own Novig's affiliate program end to end. You'll recruit, onboard, manage, and optimize a growing portfolio of partners, from influential individuals and creators to communities, media publishers, and product integrations, all driving new users to Novig. This role spans growth, content, partnerships, and product — turning partnerships into real growth. This is a performance role at heart. You'll run the affiliate channel like a portfolio: finding the partners worth investing in, giving them what they need to win, and using data to scale what works and cut what doesn't. This isn't a strategy-only role. It's for someone who can take a partner from first outreach to signed deal to live, tracking, and performing in hours or days, not weeks, and then keep making them better.

  Responsibilities

  • Own Novig's affiliate GTM strategy and performance, including targets for acquisition volume, CAC, user quality, and payback
  • Build a deep pipeline of affiliate partners across influential individuals, creators, communities, sports media and content sites, and product integrations
  • Run high-volume outbound through cold outreach, inbound, and network sourcing to consistently add new high-quality partners
  • Negotiate and close deals end-to-end, structuring commissions (CPA, rev share, hybrid), bonuses, deliverables