Advisor, Product Communications

About Us

Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. The team is committed to corporate values reflected in both products and employees. We are looking for diverse, top-notch individuals to join the Mercedes-Benz Team.

About the Role

The Advisor, Product Communications develops and executes strategic product communications for Mercedes-Benz USA’s initiatives, focusing on product launches, media engagement, and event execution. This includes messaging around the Mercedes-Benz product lineup, electric charging network expansion, and future technologies and products for both passenger cars and vans.

Responsibilities

• Support planning and execution of media events, product showcases, and communications initiatives, including venue coordination, attendee management, travel arrangements, onsite logistics, and event operations (20%).
• Manage event and communications budgets, including forecasting, invoice processing, reconciliations, purchase orders (POs), Statements of Work (SOWs), Service Level Agreements (SLAs), contracts, and vendor approvals (20%).
• Manage communications vendors and agency partners, including reporting providers, event partners, travel vendors, and logistics suppliers to ensure service delivery and operational efficiency (15%).
• Manage media relations, including outreach, responding to media inquiries, preparing spokespersons for media interviews, managing event invitations, and supporting media engagement activities (15%).
• Manage communications reporting and analytics, including oversight of Cision and other reporting tools, KPI tracking, media monitoring, and executive reporting (10%).
• Write and edit press releases, develop media kits, prepare messaging materials, and support communications content development (10%).
• Collaborate with IT and external partners to maintain, enhance, and transform MBUSA's media platforms, press sites, and communications tools (5%).
• Collaborate with internal and external partners to ensure consistent messaging across channels (5%).

Decision-Making Authority

• Determine operational requirements, vendor support, budget allocations, and execution plans for communications initiatives, media engagements, and events.

Primary Contacts

• MBUSA Teams: Marketing and Communications, Product Management, Legal, Finance – align media messaging, launch strategy, and internal coordination for EV products and charging initiatives.
• MBRDNA (Mercedes-Benz Research & Development North America): Collaborate on press fleet vehicles and deployment plans for nationwide media support.
• Global MBAG Colleagues: (e.g., Stuttgart HQ, IONNA JV partners) – ensure consistency and alignment in global messaging and coordinate joint announcements and events.

Qualifications

• Education: Bachelor’s Degree in Communications, Marketing, Public Relations, or Business Administration.
• Experience: Prior experience in automotive communications, product marketing, or communication-related roles; experience working with media and managing product launches.
• Total Relevant Experience: 5-8 years in areas such as General Communications, Compliance, Event Planning, Information Technology, Marketing, Public Relations, Purchasing, and Vendor Management.

Skills

• Strong writing and editing skills.
• Media relations and PR strategy expertise.
• Ability to thrive in a fast-paced environment and pivot quickly in response to changing priorities.
• Effective collaboration with internal teams.
• Managing multiple deadlines and deliverables simultaneously, often under tight timelines, with precision and attention to detail.
• Staying calm and solution-oriented in high-pressure situations, especially during product launches or media events.

Benefits

• Employee mobile phone options.
• Employee events.
• Health and wellness programs.
• Company pension plan (betriebliche Altersversorgung).
• Mobility offerings.
• Flexible working hours.
• Employee discounts.
• Coaching opportunities.
• Employee participation programs.
• Parking availability.
• Good public transportation access.
• Accessibility (barrierefreiheit).
• Childcare support.
• On-site cafeteria and café.