Advisor, Product Communications

About Us

Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. Our employees reflect a tremendous commitment to our corporate values, and we are looking for diverse, top-notch individuals to join the team and uphold these hallmarks.

About the Role

The Advisor, Product Communications develops and executes strategic product communications for Mercedes-Benz USA’s initiatives, focusing on product launches, media engagement, and event execution. This includes messaging around the Mercedes-Benz product lineup, electric charging network expansion, and future technologies for both passenger cars and vans.

Responsibilities

• Support planning and execution of media events, product showcases, and communications initiatives, including venue coordination, attendee management, travel arrangements, onsite logistics, and event operations (20%).
• Manage event and communications budgets, including forecasting, invoice processing, reconciliations, purchase orders (POs), Statements of Work (SOWs), Service Level Agreements (SLAs), contracts, and vendor approvals (20%).
• Manage communications vendors and agency partners, including reporting providers, event partners, travel vendors, and logistics suppliers to ensure service delivery and operational efficiency (15%).
• Manage media relations, including outreach, responding to media inquiries, preparing spokespersons for media interviews, managing event invitations, and supporting media engagement activities (15%).
• Oversee communications reporting and analytics, including Cision and other reporting tools, KPI tracking, media monitoring, and executive reporting (10%).
• Write and edit press releases, develop media kits, prepare messaging materials, and support communications content development (10%).
• Collaborate with IT and external partners to maintain, enhance, and transform MBUSA's media platforms, press sites, and communications tools (5%).
• Collaborate with internal and external partners to ensure consistent messaging across channels (5%).
• Manage nationwide media vehicle deployments with press fleet colleagues, ensuring alignment with product messaging, media requirements, and event objectives.

Decision Making

• Determine operational requirements, vendor support, budget allocations, and execution plans for communications initiatives, media engagements, and events.

Primary Contacts

• MBUSA Teams: Marketing and Communications, Product Management, Legal, Finance – align media messaging, launch strategy, and internal coordination for EV products and charging initiatives.
• MBRDNA (Mercedes-Benz Research & Development North America): Collaborate on press fleet vehicles and deployment plans for nationwide media support.
• Global MBAG Colleagues: (e.g., Stuttgart HQ, IONNA JV partners) – ensure consistency and alignment in global messaging and coordinate joint announcements and events.

Requirements

• Bachelor’s Degree in Communications, Marketing, Public Relations, or Business Administration.
• 5-8 years of relevant experience in communications, automotive product marketing, or related roles.
• Experience working with media and managing product launches.
• Strong writing and editing skills.
• Ability to thrive in a fast-paced environment, pivot quickly, and manage multiple deadlines under tight timelines.
• Experience in vendor management, event planning, compliance, IT, and public relations.
• Solution-oriented mindset, especially during high-pressure situations like product launches or media events.

Benefits

• Company-provided mobile phone
• Employee events
• Health and wellness programs
• Retirement benefits (company pension plan)
• Mobility offerings
• Flexible working hours
• Employee discounts
• Coaching and professional development
• Employee stock participation
• Parking availability
• Good public transportation access
• Accessibility (barrier-free workplace)
• Childcare support
• On-site cafeteria and café