Advisor, Marketing Manager - Retail Grinds
Cargill is a family company committed to providing food and agricultural solutions to nourish the world in a safe, responsible, and sustainable way. We sit at the heart of the supply chain, partnering with producers and customers to source, make and deliver products that are vital for living. This position is in our Food Enterprise, serving food manufacturers, food service customers, and retailers with a complete range of innovative ingredients and branded products, including poultry, beef, egg, alternative protein, salt, oils, starches, sweeteners, cocoa, and chocolate.
About the role
The Advisor, Marketing Manager - Retail Grinds will identify, develop, and lead the marketing strategy, priorities, and investments for Cargill's Retail Ground Beef business. In this role, you will apply broad and in-depth knowledge of the business, market, customer drivers, and product offerings to inform and direct customer-driven marketing initiatives that accomplish business and financial goals. As a strategic partner, you will influence product performance and create value for customers while driving business growth.
Responsibilities
- Provide thought leadership in the development and execution of marketing strategy and annual plans for the assigned product or category, incorporating brands and customer segments in alignment with broader business objectives.
- Partner collaboratively with broader marketing teams to inform comprehensive product or category promotional programs, campaigns, and other marketing activations within budget and aligned with competitive, customer, and market dynamics.
- Partner strategically with cross-functional teams to understand and apply customer needs, competitor intelligence, market trends, and consumer behaviors to drive "where to play" and "how to win" decisions, improve positioning, and advance customer value capture.
- Ensure the product or category portfolio drives growth by spearheading innovation, new product development, co-creation of customer solutions, and product commercialization initiatives.
- Provide expert thought leadership to design launch strategies for new products, services, or solutions, measured by key performance indicators, while collaborating across commercial and technical functions to optimize customer engagement and demand.
- Drive customer experience improvements for the assigned product or category by developing and activating differentiated customer value propositions in partnership with broader teams.
- Provide guidance on the development and delivery of marketing trainings, events, and collateral for the product or category.
- Serve as a strategic contributor, providing direction to supporting team members and working with limited direction to identify issues or problems.
- Other duties as assigned.
Requirements
- Bachelor’s degree in a related field or equivalent experience.
- Minimum of six years of related work experience.
- Experience in the food industry.
Preferred Qualifications
- Protein industry experience.
- Experience in retail or CPG categories.
- Experience in innovation, product commercialization, or packaging strategy.
Position Information
This is a hybrid role requiring on-site presence based on business need, with up to 30% travel to support the business. Locations: Wayzata, MN or Wichita, KS.
Pay
The expected salary for this position is $130,000 - $175,000, depending on factors including location, certifications, education, and experience.
Benefits
Cargill offers a comprehensive benefits program, including medical and other benefits dependent on the position and hours worked. Visit Cargill’s benefits page to learn more (subject to certain collective bargaining agreements for Union positions).