Advertising Manager

About the role

The Advertising Manager serves as a key sales leader driving advertising revenue growth across print and digital platforms for Summerville Communications. This is an active, customer-facing role focused on coaching and developing a team of account executives, acquiring new business across Dorchester and Berkeley Counties, and personally managing a select portfolio of accounts. The position is charged with exceeding advertising revenue budgets through thoughtful sales leadership. The ideal candidate blends strong team leadership and strategic sales planning with a passion for field work, client presentations, and creative marketing solutions.

Responsibilities

• Sales Leadership & Team Management
  • Direct, mentor, and coach account executives to consistently achieve monthly and annual revenue targets with an emphasis on new business development and incremental account growth in Dorchester and Berkeley Counties.
  • Drive account executives in consistent cold calling, cold emails, client needs assessments, and long-term partnership presentations.
  • Spend 50%+ of time in the field participating in client discovery meetings, pitch presentations, and joint prospecting calls with Account Executives.
  • Conduct regular 1-on-1s with direct reports and facilitate weekly sales meetings, trainings, and team strategy sessions.
  • Foster an aggressive, proactive, professional, and creative sales culture focused on new business acquisition.
• Revenue Generation & Strategy
  • Drive new account acquisition and incremental revenue growth across Dorchester and Berkeley Counties.
  • Conceptualize and execute high-impact sales initiatives, event sponsorships, and targeted print/digital campaigns.
  • Partner with King & Columbus, Summerville Communications' internal full-service marketing agency, to identify and secure agency clients.
  • Develop gap filler strategies with Account Executives to ensure individual and team sales budgets are met.
  • Personally manage and grow an assigned personal book of business.
• Operations, CRM & Reporting
  • Utilize HubSpot CRM for pipeline management, activity tracking, process standardization, and client management.
  • Conduct weekly revenue flashing for Summerville Communications.
  • Continually evaluate go-to-market strategies and competitive media landscapes to maintain market share and identify growth opportunities.
  • Participate in Evening Post Publishing advertising management meetings as needed.
• Community & Client Engagement
  • Build and maintain high-level relationships with key advertising partners and strategic business accounts.
  • Represent Summerville Communications at local business, community, and networking events to build brand visibility.
  • Perform other duties as assigned.

Qualifications

• Bachelor's degree in business, marketing, or related field preferred.
• 2-4 years of marketing or media sales experience required with a proven track record of meeting or exceeding revenue targets.
• Experience securing, managing, and growing medium-to-large clients.
• Demonstrated experience in media sales coaching, team training, or direct management.
• History of consultative selling approach across print and digital platforms.

Skills

• Ability to work in a team environment is essential.
• Excellent written and verbal communication skills to collaborate effectively with team members, customers, clients, and other employees in the organization.
• Strong interpersonal skills and comfort presenting data-driven proposals to business leaders.
• Basic understanding of financial metrics, budgeting, and sales forecasting.
• Proficient with Microsoft Office suite (Word, Excel, PowerPoint).