Advertising Data Analyst
Responsibilities
- Develop regular performance dashboards and campaign reports using Power BI
- Support attribution and performance analysis across digital advertising channels
- Deliver insights that inform sales, product, and platform performance
- Affiliate in the management of data pipelines across CRM, OMS, and DSPs
- Execute insights-driven action plans under direction of VP, Advanced Advertising
- Ensure reporting accuracy, consistency, and timely delivery to internal stakeholders
- Support activation of AI-driven optimization and campaign pacing strategies
- Monitor and document KPI trends across active campaigns and platform usage
Qualifications
- Bachelor’s degree in Business, Marketing Analytics, Statistics, or related field
- 2+ years in digital marketing, advertising operations, or campaign analytics
- Experience with Power BI, Excel, and basic data visualization tools
- Familiarity with advertising KPIs such as CTR, ROAS, CPV, and conversion tracking
- Strong communication and organizational skills
- Proactive problem-solver and collaborator across teams
Benefits
The estimated base pay range for this role is between $75,000 and $95,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law.
About the Role
This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Pay
The estimated base pay range for this role is between $75,000 and $95,000.
Schedule
This role requires in-office presence.