Advertising Campaign Strategist.
About the role
The Advertising Campaign Strategist is responsible for leading the development and execution of brand and campaign strategies that drive brand equity, cultural relevance, and business growth for Nestlé USA brands. This role plays a critical part in delivering best-in-class creative campaigns and integrated activations across Masterbrand, seasonal, and evergreen initiatives.
Responsibilities
- Campaign Strategy & Creative Leadership
- Lead the development of Brand Strategy, Campaign Strategy, and creative platforms for assigned Nestlé USA brands.
- Translate business and brand objectives into clear, insight-driven campaign strategies and compelling creative briefs.
- Ensure all campaigns deliver strong creative impact while reinforcing long-term brand equity.
- End-to-End Campaign Ownership
- Own the quality, consistency, and effectiveness of full campaign rollouts across every touchpoint in the Commercial Innovation
- Agency & Partner Management
- Lead centralized creative agency relationships to foster strong, collaborative partnerships that consistently deliver high-impact, business-building creative.
- Cross-Functional Collaboration
- Partner closely with Brand, Social, Content Studio, Media, Insights, Legal, Procurement, and Production teams to deliver integrated, seamless campaigns.
- Performance Measurement & Optimization
- Partner with insights and media teams to define KPIs, assess effectiveness, and translate learnings into future improvements.
- Capability Building & Thought Leadership
- Lead implementation of the Nestlé Brand Building Framework within supported brand teams.
Requirements
- 7-10 years of experience in consumer marketing, advertising, or brand communications.
- Strong advertising agency experience in account management, strategy, or planning; experience across both agency and corporate environments strongly preferred.
- Proven expertise in brand strategy, creative development, and integrated campaign leadership.
- Strong ability to lead and influence cross-functional teams and senior stakeholders.
- Hightly developed creative judgement and brand stewardship capabilities.
- Strategic thinker with strong problem-solving skills and comfort navigating ambiguity.
- Exceptional communication, presentation, and persuasion skills.
- Results-oriented, proactive mindset with a strong connection between creative output and business performance.
- Collaborative, resilient, and decisive leader with the ability to drive alignment and outcomes.
Qualifications
- 7-10 years of experience in consumer marketing, advertising, or brand communications.
- Strong advertising agency experience in account management, strategy, or planning; experience across both agency and corporate environments strongly preferred.
- Proven expertise in brand strategy, creative development, and integrated campaign leadership.
- Strong ability to lead and influence cross-functional teams and senior stakeholders.
- Hightly developed creative judgement and brand stewardship capabilities.
- Strategic thinker with strong problem-solving skills and comfort navigating ambiguity.
- Exceptional communication, presentation, and persuasion skills.
- Results-oriented, proactive mindset with a strong connection between creative output and business performance.
- Collaborative, resilient, and decisive leader with the ability to drive alignment and outcomes.
Benefits
Nestlé offers a comprehensive benefits package that includes:
- Health insurance
- Retirement savings plans
- Flexible spending accounts
- Employee assistance programs
- Parental leave
- Wellness programs
Pay
The salary range for this position is $80,000 - $120,000 annually, depending on experience and qualifications.
Schedule
This position is full-time and based in Arlington, VA, US, 22209 or Solon, OH, US, 44139.
Contact Us
To apply, please visit Nestlé Jobs. For confidential accommodation requests, contact accommodations@nestle.com or dial 711 and provide this number to the operator: 1-800-321-6467.
Equal Opportunity Employer
Nestlé is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law.