Advertising Account Executive
About the Role
Responsible for developing, servicing, and maintaining a base of local clients and/or agencies who purchase advertising space or other media services to achieve established annual sales goals within an assigned sales team. Offers zone buying to allow small advertisers the opportunity to reach only the customers in their retail trading areas. Works with moderate guidance in own area of knowledge.
Responsibilities
- Analyzes, develops, and presents market research and advertising proposals to support client activities and products.
- Assists in developing marketing activities to generate local ad sales revenue.
- Interacts with various internal departments to carry out client requirements such as scheduling advertising, monitoring account activities, and managing collections.
- Maintains up-to-date customer and prospect records and participates in the development of sales forecasts.
- Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls, and expense reports.
- Seeks new customers by continuously prospecting following the company's planned sales strategies and tactics.
- Analyzes confidential information, prepares reports, manuals, agendas, and general correspondence.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s), and overtime as necessary.
- Other duties and responsibilities as assigned.
Operating Principles
- Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff – be enthusiastic learners, users, and advocates of our game-changing technology, products, and services, especially our digital tools and experiences.
- Win as a team – make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making callbacks, and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors, and our communities.
Requirements
- High School Diploma or GED.
- 2-5 years of relevant work experience.
Skills
- Customer Experience (CX)
- Advertising
- Sales Negotiations
- Sales
- Sales Presentations
- Prospecting
- New Business Development
Benefits
Comcast provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most and should help you care for those who matter most. That’s why we provide an array of options, expert guidance, and always-on tools that are personalized to meet the needs of your reality – to help support you physically, financially, and emotionally through the big milestones and in your everyday life.
Pay
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.