Ads Measurement Lead - UCAN (Scaled Solutions)
About The Role
Netflix's Ads Measurement team is seeking a Measurement Lead to support the product testing, launch, and scaling of audience and campaign measurement products. As a member of the Scaled Solutions team, you will serve as a point of contact between Product, Sales Solutions and the rest of the Measurement team, to bring our new measurement solutions to market. You will be a single-threaded owner in the testing, launch, and ongoing effectiveness of both third-party (3P) and first-party (1P) measurement products, ensuring they meet the needs of Netflix's advertising clients and internal stakeholders in the US and CA. The role requires a deep understanding of the measurement landscape, an understanding of industry best practices and ability to translate those internally for the benefit of our clients. This is an experienced, high-impact role requiring autonomy, strategic thinking, and a strong ability to drive cross-functional alignment and execution.
Key Responsibilities
- Serve as point of contact for the 1:many measurement needs of performance advertisers and agencies – from discovery, to consultation and recommendation.
- Lead and contribute to agency facing exploration, including calls and in-person presentations, to identify needs, opportunities, methodology discussion, reporting specificity, and appropriate stakeholders and next steps.
- Ensure test campaign success and GTM readiness for 1P measurement solutions and custom measurement via DCR; develop campaign set up best practices and scaling enablement guides.
- Be the single-threaded partner to drive performance measurement POV and testing plans/learning agendas with performance agencies across multiple advertisers.
- Build scalable testing frameworks for multiple brands where applicable to drive GTM efficiency particularly with respect to beta testing and client collaboration.
- Serve as the escalation 1:many starting point for sales and clients across 1P/3P solutions, including issues related to measurement products, performance results interpretation, and coordinating with Product and Sales Solutions to resolve challenges efficiently.
- Identify opportunities to streamline processes, improve integration efficiency, and enhance the overall quality and reliability of measurement solutions.
- Ensure all measurement solutions—1P and 3P—are ready for scale, supporting documentation, training, and enablement for the Measurement team and other stakeholders as relevant.
About You
- 8+ years of experience in digital media, ad tech, measurement, or product operations, with a track record of independently owning complex projects or functions.
- Experience with omnichannel marketing, attribution models, conversion tracking, ROI measurement and optimization, particularly with performance advertisers.
- Familiar with measurement methodologies across verticals and the advertising measurement ecosystem of 1st & 3rd party solutions.
- Project management experience dealing with high volume of measurement requests.
- Demonstrated ability to create and lead client facing analysis, including calls and in-person presentations, to drive data driven recommendations.
- Knowledge of clean room measurement use cases, ability to interpret client requests.
- Experience querying and interpreting measurement outcomes in data clean rooms.
- Familiar with infrastructure based on one (or more) of these environments: ADH, AMC, Meta AA, Snowflake, AWS, Infosum, LiveRamp, Habu.
- Proficient with query languages like SQL, exposure to multi-party collaboration a plus.
- Experience partnering with Product, Engineering, and external vendors to enable new solutions, and understanding of product go-to-market processes.
- Demonstrated ability to work autonomously, prioritize effectively, and drive outcomes in a fast-paced, cross-functional environment.
- Excellent problem-solving skills, with a bias for action and attention to detail.
- Skilled communicator, comfortable managing multiple stakeholders and translating technical concepts for diverse audiences.
- Strategic thinker who can balance near-term execution with long-term vision.
- Comfortable working without direct reports, and able to influence cross-functionally.
Pay
The range for this role is $250,000.00 - $410,000.00.
Benefits
- Health Plans
- Mental Health support
- 401(k) Retirement Plan with employer match
- Stock Option Program
- Disability Programs
- Health Savings and Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- Paid leave of absence programs
- Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off
- Full-time salaried employees are immediately entitled to flexible time off