Adobe Analytics Consultant
Signature IT World Inc · Issaquah, WA · 5 days ago
HybridResearchContract
Core Responsibilities
- Gather business requirements, define KPIs, and manage end-to-end tracking using Adobe Analytics and Adobe Launch across web and mobile platforms.
- Build dashboards and analyze large datasets to perform 360 customer, marketing, and conversion analyses.
- Connect digital metrics directly to business outcomes.
- Act as a data storyteller. Answer the "why" and "what" behind the data, provide actionable recommendations, and educate product teams on analytics best practices.
- Validate all implemented requirements, troubleshoot data flows, and ensure strict compliance with privacy regulations like GDPR and CCPA.
Key Requirements & Skills
- Expert-level command of Adobe Analytics (projects, segments, calculated metrics) and Adobe Launch.
- Experience with Adobe CJA and AEP is highly valued.
- Hands-on experience with HTML, CSS, JavaScript, and debugging tools.
- Deep understanding of Data Layers, cookies, and variables.
- Advanced Excel skills are mandatory.
- Proficiency in visualization tools (Tableau, PowerBI) is required, and SQL skills are highly preferred for connecting disparate datasets.
- Strong foundational understanding of customer segmentation and marketing attribution models.