Adobe Analytics Consultant

Responsibilities

• Design and deliver Adobe Analytics reports, dashboards, and ad hoc analyses that answer critical business questions
• Translate data findings into clear narratives with strategic recommendations, tailored to both technical and executive audiences
• Partner with stakeholders to define KPIs, measurement frameworks, and reporting cadences aligned to business goals
• Audit and validate Adobe Analytics implementations to ensure data accuracy, proper tagging, and alignment with reporting needs
• Collaborate with implementation and development teams to advise on tracking requirements and data layer standards
• Identify trends, anomalies, and opportunities within large datasets and proactively surface actionable insights
• Build and maintain Analysis Workspace projects, calculated metrics, segments, and report suites
• Champion data literacy across the organization through documentation, training, and best practices

Qualifications

• 5+ years of hands-on experience using Adobe Analytics for reporting, analysis, and insights delivery
• Demonstrated ability to tell compelling stories with data — going beyond charts to explain the "so what" and "what now"
• Strong understanding of Adobe Analytics implementation mechanics, including AppMeasurement, Web SDK, data layer structure, eVars, props, events, and processing rules
• Proficiency in Analysis Workspace, Report Builder, and Adobe Analytics segmentation
• Experience working with Adobe Experience Cloud ecosystem (Adobe Target, AEP, Launch/Tags is a plus)
• Excellent written and verbal communication skills with the ability to present complex findings to non-technical stakeholders
• Strong attention to detail and a critical eye for data quality and consistency