Admissions / Marketing Director (LTC Experience Required)

About the role

Vibrant Life philosophy is presented in the community, to prospective clients, and family members. Develops and maintains marketing strategies to meet company objectives.

Responsibilities

• Manage and coordinate all marketing, advertising and promotional activities
• Analyze current market conditions and competitor information
• Develop and implement marketing plans
• Monitor, review and report on all marketing activity and results
• Deliver marketing activity within agreed budget
• Develop pricing strategy
• Maintain price sheets and marketing packets for new residents
• Liaison with media and advertising
• Create and maintain proper levels of all marketing materials, keeping within the marketing budget
• Maintain marketing database with all contacts, referral sources, marketing logs, availability sheets and in-person visits
• Develop and maintain relationships for referral sources and new business
• For all correspondence and communication to potential clients including: inquiry calls, tours and all follow-up letters, e-mails and phone calls
• Train other employees on inquiry calls and tour protocol for back-up as needed
• Attend and participate in meetings and trainings
• New admission contracts and gather all state required documentation
• Maintain State required documents

Qualifications

• Compassion/skills to help people focus on the living at New Friends
• High School Diploma or equivalent required
• Business or marketing-related degree or equivalent professional qualification with 2 to 4 years of experience
• Experience in all aspects of developing and maintaining marketing strategies
• Technical marketing skills for healthcare/assisted living
• Proven experience in customer and market research
• Relevant industry knowledge
• Desire to work in the health care field
• Fluency in reading, writing, and speaking English
• Ability to work as part of a management team
• Ability to work flexible hours as needed