Admissions / Marketing Director

About the Role

Responsible for presenting the Vibrant Life philosophy in the community to prospective clients and family members. Develops and maintains marketing strategies to meet company objectives, evaluates customer research, market conditions, and competition to implement effective marketing plans. Oversees all marketing, advertising, and promotional activities.

Responsibilities

• Manage and coordinate all marketing, advertising, and promotional activities
• Analyze current market conditions and competitor information
• Develop and implement marketing plans
• Manage the productivity of marketing plans and projects
• Monitor, review, and report on all marketing activity and results
• Manage the marketing budget and deliver marketing activity within agreed budget
• Develop pricing strategy and maintain price sheets and marketing packets for new residents
• Liaise with media and advertising
• Create and maintain proper levels of all marketing materials within the marketing budget
• Maintain marketing database with contacts, referral sources, marketing logs, availability sheets, and in-person visits
• Develop and maintain relationships for referral sources and new business
• Handle all correspondence and communication to potential clients, including inquiry calls, tours, and follow-up letters, emails, and phone calls
• Train other employees on inquiry calls and tour protocol for backup as needed
• Attend and participate in meetings and trainings
• Manage new admission contracts and gather all state-required documentation
• Maintain state-required documents
• Perform other duties as assigned by the Executive Director

Requirements

• Compassion and skills to help people focus on living at New Friends
• High School Diploma or equivalent required
• Business or marketing-related degree or equivalent professional qualification with 2 to 4 years of experience
• Experience in all aspects of developing and maintaining marketing strategies
• Technical marketing skills for healthcare/assisted living
• Proven experience in customer and market research
• Relevant industry knowledge
• Desire to work in the healthcare field
• Ability to read, write, and speak English fluently
• Ability to work as part of a management team
• Ability to work flexible hours as needed