Admissions / Marketing Director

Job Summary

The Director of Marketing & Admissions performs a wide spectrum of functions to ensure the facility meets and maximizes targeted occupancy within the overall campus. The Director of Marketing & Admissions oversees the collection and analysis of data regarding referrals and sales to all levels of care and services provided within the organization while functioning as a mentor for the marketing team to establish a motivated culture that fosters the goals of the organization.

About the Role

Plans, directs, and executes the operations of the sales and marketing department. Manages, directs, and coordinates marketing team in Arcadia Caregving and maintains census and occupancy goals. Ensures development of appropriate team training and back-up in order to capture all viable leads at all times. Identifies team training needs, skills development, technology, and tools in order to maximize team talents and sales effectiveness. Proactively implements sales, marketing, and census development strategies when census levels do not meet or exceed targeted goals.

Responsibilities

• Directs and conducts scheduled and unscheduled tours and inquiries.
• Participates in strategic planning committee to set future programming and expansion plans for the campus.
• Ensures same day documented responses to all inquiries.
• Develops annual campus marketing/communication plan, and submits weekly analysis of tracking reports to the Executive Director.
• Oversees and coordinates all public relations functions.
• Develops annual public relations plan for campus, including campus newsletter.
• Serves as liaison between campus and community.
• Distributes collateral material and promotional items.
• Interacts directly with resident families and community regarding services.
• Represents the facility at various community activities such as health symposiums, senior events, and speaking engagements.
• Plans, coordinates, and implements a client/community interaction program, including routine scheduled visits to physician offices and home- and community-based referral sources, both actual and potential.
• Identifies needs of current and potential customers and referral sources, communicates services and programs, and provides educational opportunities.
• Oversees and coordinates all advertising and communication functions on the campus.
• Serves as a liaison between the facility and contracted marketing/public relations agencies.
• Maintains current database of all advertising contact information, contract specifics, required formats, requirements, and deadline information.
• Maintains active and current photograph and testimonial file.
• Maintains current referral source database.
• Actively facilitates admission of new residents, readmits, and transfers.
• Consults with the Director of Nursing and/or Nurse Managers for acceptability of prospective residents.
• Counsels with the Director of Nursing and/or Nurse Managers for acceptability of prospective residents.
• Conducts scheduled and walk-in tours of the facility for prospective residents, families, and/or guarantors.
• Processes all admission paperwork (per state regulation and facility policy) for each admission, including computer input of all demographic and billing information.
• Attends daily morning meeting and reports on planned admissions and census activity.
• Communicates, as needed, with housekeeping to assure all rooms are ready for admissions.
• Communicates, as needed, with maintenance regarding room upkeep and repair.
• Satisfies need for communication of daily census activity.
• Prepares daily census and resident location list for staff, administration, finance, and vendors (i.e. pharmacy, oxygen).
• Updates computer program, at least daily, to facilitate accurate records for financial reimbursement.
• Maintains records of inquiry or other information requests as needed.
• Maintains separate “wait list” of prospective/interested residents for facility.
• Assists with “mail outs” of inquiry letter to those who have requested information, sending out cover letter, application, brochure, and price list.
• Provides education and resources as well as support to residents, families, and staff.
• Acts as an information referral base for Medicare/Medicaid and insurance questions.
• Complies with all educational in-service requirements mandated by ARCADIA CARE Living Communities, external accrediting, and regulatory agencies.
• Participates and takes a leadership role as needed in various activities within the facility.
• Participates in Performance Improvement with active suggestion/recommendations and follow through.
• Participates in or takes leadership role in applicable councils and support groups.
• Participates in special projects or committee work as requested by supervisor.

Qualifications

• Bachelor’s Degree in Marketing, Communication, Business Administration, or related field.
• Five years management experience leading a sales team as well as five years direct sales and marketing experience within senior housing or senior Health Care.
• Excellent verbal and written communication skills.
• Experience with publishing and contact management software programs.