Admissions Counselor, Marketing Specialist

About the role

The Admission Counselor, Marketing Specialist plays a crucial role in the Office of Admission at Saint Mary’s. This position involves coordinating recruitment and admission efforts, representing the College at various events, contacting and meeting with prospective students, giving admission presentations, reviewing applications, serving on the Admission Committee, providing campus tours, and supporting undergraduate student recruitment marketing initiatives.

Responsibilities

• Assist the admission marketing team with communication efforts to prospective undergraduate students, parents, and high school counselors.
• Design and implement marketing campaigns.
• Write, edit, and design email and print campaigns.
• Create marketing and web content.
• Coverage of assigned geographic territories, recruiting diverse and academically talented students.
• Counsel prospective students and families throughout the admission process.
• Evaluate applications for admission.
• Participate in recruitment events and follow-up activities.
• Manage assigned geographic territories, recruit diverse and academically talented students.
• Maintain accurate recruitment records.
• Contribute to enrollment management initiatives.
• Communicate the value of a Catholic, residential, women’s college experience.

Requirements

• Bachelor’s degree required.
• Excellent interpersonal communication skills, including written and oral communication skills.
• Strong writing and editing skills with the ability to develop creative marketing content.
• Experience utilizing traditional and digital marketing tools.
• Strong organizational, multitasking, and problem-solving abilities.
• Ability to travel independently and navigate unfamiliar environments.
• Ability to make presentations to individuals and groups and maintain effective communication with students, parents, alumnae, and guidance counselors.
• Working knowledge of Microsoft Office tools and Google Docs, including spreadsheets, and the ability to learn new systems and databases.
• Must possess a valid driver’s license and successfully complete criminal background and moving violation checks.
• Must be willing to travel and work evenings and weekends as needed.

Qualifications

• Spanish speaking language skills strongly preferred.
• Previous experience in college admission, recruitment, marketing, communications, or related field preferred.
• Experience developing print, email, and web-based marketing campaigns preferred.
• Experience working in an enrollment management or higher education environment preferred.
• Demonstrated creativity, high energy, and ability to work collaboratively as part of a team preferred.