Admissions and Marketing Manager

Key Responsibilities

• Direct Promotion & Admissions
  • Lead Management: Qualify and follow up on all website inquiries, managing the pipeline from initial contact to confirmed enrollment.
  • On-Site Engagement: Coordinate and lead school tours, Virtual Info Sessions, and Admissions meetings.
  • Events: Plan and execute major recruitment events, including Open Houses (logistics, reminder calls, program planning, and team briefing).
  • Family Retention: Collaborate with the Head of School to monitor returning families and implement initiatives to increase school attractiveness.
• Marketing & Strategic Promotion
  • Content & Branding: Centralize the collection of photo/video content; create promotional materials (brochures, flyers, banners) and ensure consistent brand messaging across all platforms.
  • Digital Ecosystem: Manage website updates, SEO strategy, and CRM integration, using Google Analytics to track and optimize performance.
  • Lead Nurturing: Design automated email "drip" campaigns and newsletters to engage prospective and returning families.
  • Event Leadership: Organize and lead promotional events and Open Houses to drive recruitment and community awareness.
  • Social Media: Oversee all social media platforms to increase brand awareness and community engagement.
• Data, Reporting & Back-Office
  • Enrollment Tracking: Maintain the "Masterfile" and admissions folders; ensure all required documentation is collected and organized.
  • Systems Management: Manage the admissions through FACTS (application/enrollment packets) and Calendly for scheduling.
  • Reporting: Present weekly dashboards (trends, and enrollment numbers) to management and the Board.
  • Financial Aid Coordination: Synchronize with the finance department to ensure enrollment decisions align with financial aid allocations.

Required Qualifications

• Sales & Lead Conversion Expertise
• Creativity
• Analytical Mindset
• Digital Expertise
• Flexibility & Adaptability
• Communication & Soft Skills
• Languages: Fluent English is required; French is a significant advantage.