Admissions Advisor

Position Summary

The Admissions Advisor supports the recruitment, evaluation, and enrollment of prospective first-year and transfer students. The position is responsible for application review, recruitment travel, presentations, outreach communications, and individualized counseling to prospective students and families. The Admissions Advisor serves as a representative of SUNY Cortland and contributes to institutional enrollment goals through relationship building, customer service, and data-informed recruitment practices. The Admissions Advisor supports the university's commitment to access, equity, and inclusion by engaging with and supporting a diverse population of prospective students.

Major Responsibilities

• Evaluate first-year and transfer applications using established admissions policies and holistic review practices.
• Exercise professional judgment in making admissions recommendations and decisions.
• Ensure accuracy and consistency in the application review process.
• Manage assigned recruitment territory through strategic travel, outreach, and relationship development with high school and community college counselors.
• Represent SUNY Cortland at college fairs, high school visits, transfer events, and virtual recruitment programs.
• Conduct targeted follow-up communications with prospective students and families to support enrollment goals.
• Utilize university systems and customer relationship management (CRM) platform to track interactions, execute communication plans, and maintain accurate records.
• Utilize recruitment and enrollment data to support outreach efforts and territory management.
• Develop and maintain relationships with high school counselors, community college personnel, and other key external partners.
• Actively manage prospective student pipeline from inquiry through enrollment, including application completion and yield activities.
• Analyze recruitment and enrollment data to inform outreach strategies and territory management.