Admissions Advisor

Core Responsibilities

• Recruit and enroll non-traditional and graduate students through proactive outreach, personalized advising, and consistent follow-up using Salesforce, ZoomInfo, Microsoft Teams, and multiple communication channels to meet or exceed enrollment goals.
• Deliver a highly supportive, student-centered admissions experience, guiding prospective students from inquiry through enrollment and connecting them with resources needed for success at both undergraduate and graduate levels.

Primary Responsibilities

• Recruitment & Admissions Outreach
• Develop and implement recruitment strategies to increase inquiries, applications, and enrollments among adult, non-traditional, and graduate student populations to meet or exceed enrollment goals.
• Congduct proactive outreach using Salesforce and ZoomInfo to manage leads, pipeline activity, and communication flows.
• Engage prospective students via phone, text, email, virtual meetings, and in-person appointments.
• Lead presentations, information sessions, program briefings, and 1:1 advising appointments tailored to adult and graduate learner needs.
• Review transcripts, assess applicant credentials (including undergraduate GPAs for graduate admissions), and make admissions recommendations.
• Represent Cleary University at community colleges, graduate fairs, college fairs, employer sites, workforce development organizations, and community events.
• Collaborate with Enrollment Leadership and Graduate Program Directors to identify admissions process barriers and improve pathways to graduate education.

Prospective Student Support

• Provide personalized admissions advising covering undergraduate and graduate programs, career outcomes, financial aid basics, enrollment steps, and student supports.
• Guide graduate applicants through program selection, prerequisites, and readiness expectations.
• Identify potential barriers and connect students with Financial Aid, Advising, Registrar, Student Success, and Graduate Program Offices as needed.
• Ensure seamless handoff to academic advising after enrollment and maintain high standards of customer service throughout the admissions cycle.

Events & Engagement

• Plan, coordinate, and attend recruitment events, graduate fairs, employer education events, virtual webinars, and open houses.
• Partner with Marketing to promote events and develop targeted outreach materials for adult and graduate audiences.
• Track event outcomes and provide continuous improvement recommendations.

Data, Reporting & CRM Management

• Maintain accurate and compliant prospective student records in Salesforce.
• Use dashboards, reports, and ZoomInfo analytics to prioritize outreach and monitor funnel movement across undergraduate and graduate pipelines to meet or exceed enrollment goals.
• Provide regular enrollment updates, lead trends, and data-driven insights to the Director of Enrollment Management and Enrollment Leadership.

Minimum Qualifications

• Bachelor’s degree required (Master’s degree preferred).
• Experience in admissions, recruitment, outreach, sales, or a related customer-focused field.
• Proficiency with CRM systems (Salesforce strongly preferred), ZoomInfo, and Microsoft Teams.
• Strong interpersonal and communication skills with the ability to engage diverse adult and graduate learners.
• Highly organized with strong attention to detail and the ability to manage multiple priorities.
• Ability to work both independently and collaboratively in a fast-paced, metrics-driven environment.
• Availability for evening, weekend, and occasional regional travel.

Preferred Qualifications

• Experience working with non-traditional, adult, and/or graduate student populations.
• Background in higher education enrollment, graduate admissions, employer partnerships, or workforce development initiatives.
• Understanding of adult learning theory, graduate education pathways, and industry-aligned academic programs.

Key Attributes and Competencies

• Student-centered mindset grounded in empathy, patience, and service.
• Strong relationship-building abilities with internal teams, faculty, and external partners.
• Creative, solutions-oriented, and adaptable in a fast-paced environment.
• Ability to analyze data, prioritize outreach, and meet or exceed enrollment goals across multiple student populations.
• Commitment to continuous improvement and professional growth.
• Positive attitude and strong team orientation aligned with Cleary University’s mission and values.