Admission Counselor

Susquehanna University is a future-ready liberal-arts institution cultivating intellectual grounding, active learning, and global citizenship for 2,200 students across arts, business, humanities, and sciences. Located in Selinsgrove, PA, the university offers transformative education through worldwide internships, expert-guided research, and an acclaimed study-abroad program. The Susquehanna River Valley provides a scenic setting with four distinct seasons, abundant outdoor recreation, and proximity to major cultural and commerce hubs like New York City, Washington D.C., Baltimore, and Philadelphia.

About the role

The Admission Counselor will develop and execute a recruitment strategy for an assigned geographic territory to meet first-year enrollment goals, reporting to the Sr. Associate Director. This is a full-time, exempt position requiring 40 hours per week over 12 months.

Responsibilities

• Manage a recruitment territory to achieve university enrollment goals as part of the Admission Team.
• Implement recruitment strategies, including high school and community college visits, college fairs, area receptions, and events.
• Follow up with students and parents via phone, text, email, letters, and scheduled appointments.
• Review applications for admission and scholarship eligibility.
• Conduct admission presentations and interviews during on- and off-campus events.
• Advise students and families on admission requirements, financial aid, scholarships, academic programs, and residence life.
• Complete routine reports on recruitment, projections, travel, and professional development.
• Collaborate with current students, staff, faculty, alumni, and other stakeholders to support recruitment efforts.
• Contribute to the overall success of the enrollment program and university through additional assigned duties.

Requirements

• Bachelor’s degree required.
• Bilingual (English/Spanish) required.
• Valid driver’s license and ability to drive university or leased vehicles under the university’s insurance policy.
• Ability to work independently, set priorities, and collaborate within a team.
• Exceptional written and verbal communication skills, including formal presentations to small and large groups.
• Strong organizational skills and ability to build effective recruiting relationships with diverse constituencies.
• Knowledge of or willingness to learn complex software and social media platforms to enhance recruitment efforts.
• Proficiency in Microsoft Office (Word, PowerPoint, Outlook, Excel).
• Ability to develop productive working relationships with university administrators, faculty, staff, students, and alumni.
• Willingness to travel and work varied schedules, including nights and weekends.

Skills

• Critical thinking and project planning/implementation.
• Understanding of liberal arts and science education and knowledge of Susquehanna University.
• Ability to engage with applicants and parents to assess their college needs and present Susquehanna as a strong fit.
• Knowledge of sales strategies and yield activities in the recruitment process.
• Professional representation of the university in all interactions.

Physical Demands

• Ability to stand or sit for extended periods.
• Ability to move about campus and travel as required.
• Ability to talk, hear instructions, and communicate effectively.
• Occasional manual dexterity for handling materials and reaching.
• Occasional stooping, crouching, and bending.
• Ability to lift up to 20 pounds occasionally.
• Primarily indoor work with outdoor requirements on event days.