addepar: the operating system for our financial world.

About the role

Addepar’s goal is to create one “operating system” for the financial world. One platform that can manage any asset, any currency and provide real-time value and reporting and insight.

Responsibilities

• Working together with Teak, partnered with Addepar to create a positioning, visual identity system and brand story to clearly define their purpose, engage their audience and (in their words) change the financial world.
• Completely re-imagined their website and developed all content, including a documentary series featuring their clients and the visionaries behind the company as well as engaging and educational product overview and tutorial videos.