AD, Veterinary Technical Marketing US Pet

About the role

The Associate Director, Veterinary Technical Marketing, US Pets provides technical direction and oversight for the application of existing and developing products in the marketing area. You will actively contribute to the discovery, development, and delivery of products to patients and customers, collaborating internationally to directly contribute to the company's success.

Responsibilities

• Champions execution of technical marketing initiatives/assets for new and current products.
• Provides technical support to marketing on promotional pieces, programs, reference checks, development of key technical statements, competitive analysis, and technical review, ensuring materials pass regulatory and legal review.
• Supports the field-based veterinary technical team, including professional services veterinarians, regional strategic veterinarians, alliance liaisons, and the Veterinary Technical Solutions team.
• Leads written and oral technical communications, including scientific papers and presentations at professional meetings.
• Delivers technical presentations as a Key Internal Expert.
• Ensures technical accuracy of promotional communications.
• Liaises with Key External Experts (KEEs).
• Provides technical training (internal and external) related to BIAH products.
• Creates sales tools such as PowerPoint presentations and technical bulletins.
• Leads technical components of Proof of Concept for potential new products.
• Designs, implements, and reports market support trials.
• Mines data and distills information into relevant messages.
• Provides input on financial projections for new product opportunities.
• Develops and maintains medium and long-term technical marketing strategy, communication strategy, and action plan for the portfolio in collaboration with Sr AD, VTM.
• Partners with cross-functional stakeholders (US Pet marketing, regulatory affairs, legal, BD&L, Veterinary Technical Solutions, global commercial and technical teams) to deliver high-impact technical marketing projects.
• Performs all company business in accordance with regulations (e.g., FDA, EPA, USDA, EEO) and company policies.
• Reports observed violations to management immediately.
• Demonstrates high ethical and professional standards with all business contacts.

Requirements

• A veterinary medicine degree (DVM or VMD) or equivalent from an accredited institution.
• Minimum of three (3) years of practice experience or three (3) years of industry experience or equivalent combination of relevant experience.
• Post-graduate qualification desirable (e.g., board certification, board eligible, Master’s and/or PhD in Veterinary Medicine, Life Sciences, Marketing, Business).
• Strong technical skills with the ability to absorb science and synthesize marketing-relevant scientific outputs.
• Well-developed communication skills, both verbal and written.
• Proven experience in trial design and conduction, including a basic understanding of statistical analysis.
• Excellent analytical skills.
• Excellent interpersonal and influencing skills.
• Sound knowledge of the veterinary market and ability to establish relationships with leaders in the veterinary field.
• Adept at understanding and translating complex scientific principles for various audiences (agencies, veterinarians, technicians, regulatory agencies, scientists, etc.).
• Prepared to travel and interact with high-level scientists and clinicians.
• Excellent project management and organizational/planning skills.
• Ability to collaborate cross-functionally and be a team player.
• Proficiency in Microsoft Office programs (Outlook, PowerPoint, Excel, Word) is mandatory.

Benefits

Boehringer Ingelheim supports employees through a healthy working environment, meaningful work, mobility, networking, and work-life balance. Competitive compensation and benefit programs reflect the company's high regard for employees. Programs and groups ensure health and well-being are prioritized, with major investments driving global accessibility to healthcare. Employees are part of a team constantly innovating to transform lives for generations.