AD/SR AD, Technical Marketing, Equine - Remote, U.S.

Compensation

The base salary range for this position is $140,000 to $269,000. The position may be eligible for a role-specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits, please click here.

About the Role

The basic purpose of this role is to strengthen BIAH industry leadership by leading and executing all aspects of franchise-specific veterinary technical marketing strategy, initiatives, and communications, working in close collaboration with marketing/brand management team to execute on the overall brand franchise strategy.

Responsibilities

• Provides veterinary technical marketing leadership for all franchise-specific brands
• Develops and maintains medium- and long-term technical marketing strategy, communication strategy, and action plan for the franchise
• Ensures implementation of the finalized plan
• Works with the sales training team to develop and execute key elements of strategy for the training of Sales and Technical Services as required
• Manages and leverages KOL relationships to develop and execute Sales and Marketing communications
• Ensures that relevant BIAH information is communicated to KOLs in a timely and innovative manner, utilizing vehicles such as the internet, mailings, teleconferences, etc.
• Identifies and develops, based on potential influence, the KOLs who impact or have significant potential to impact business positively
• Develops a plan for approaching these KOLs according to their influence, building or expanding the relationship BIAH has with these individuals and identifying opportunities through which KOLs can provide support to BIAH
• Devises innovative strategies for enhancing the impact of KOLs on clinic decisions
• Supports Director Veterinary Technical Marketing in integrating marketing activities with R&D and Regulatory Affairs, particularly concerning the potential benefits of generating KOL support for new product launch or expansion/modification of achieved labeling
• Directs Vet Services involvement in product-development and launch teams
• Collaborates across functions (such as US Pet marketing, veterinary professional services, regulatory affairs, legal, BD&L, veterinary technical solutions, global commercial and technical teams) to deliver on high-impact technical marketing projects/initiatives such as peer-reviewed publications and planned scientific presentations in a manner that will benefit overall BIAH positioning
• Oversees budget expenditures allocated for building product opportunities through sponsored KOL activities such as clinical trials, advisory boards, speaking at meetings, authoring publications, etc.
• Provides USA direction to global BIAH teams as required, influencing global results
• Identifies and drives efficiencies in managing KOL program, technical asset review process, and technical trainings by using process improvement and project management initiatives to capitalize on opportunities and further enhance value capture for the organization

Qualifications

• Doctoral degree (e.g., PhD, MD) in Veterinary Medicine from an accredited institution required
• Minimum three (3) years of experience in the animal health industry
• Well-developed communication skills - verbal and written
• Proven experience in trial design and conduction including basic understanding of statistical analysis

Skills

• Strong relationship-building skills and facilitatory qualities (managing interactions between different individuals and groups from marketing, global teams, R&D, Clinical, and regulatory as well as KOLs)
• Experience of leading others to achieve strategic positioning objectives for BIAH
• Excellent listening and oral communications (including presentations) abilities are essential, with written communications expertise
• Sound knowledge of the veterinary market and a proven ability to establish relationships with leaders in the veterinary field are essential
• Understands key marketing concepts
• Excellent project management and organization/planning skills
• Adept at understanding and translating complex scientific principles for a variety of audiences (agencies, veterinarians, technicians, regulatory agencies, scientists, etc.)
• Proficiency in all Microsoft Office programs (Outlook, PowerPoint, Excel, and Word) is mandatory to meet the daily demands of this position

Benefits

For an overview of our benefits, please click here.

Pay

The base salary range for this position is $140,000 to $269,000. The position may be eligible for a role-specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law.

Schedule

N/A