AD/Sr. AD, Business Analytics - Rheumatology (Remote)

Responsibilities

• Conducts advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model.
• Liaises between Marketing and Sales in the development of business tactics and strategies.
• Responsible for leading the development of targets and segments that are aligned with business strategy.
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc.
• Works with internal customers to assure that responsible analytical results are communicated and used effectively.
• Buils and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
• Establishes work habits to support the therapeutic business function's evolving process and execution needs.

Requirements

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
• OR Master's degree and five (5) years of experience with relevant data sources and analytical methodologies.
• Proficiency in the development, documentation and communication of analytical plans.
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
• Proficiency in customer identification and segmentation that has influenced marketing and sales strategy.
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology.
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases.
• Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented.
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation.
• Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL, etc., Experience with Excel and Power Point.
• Strong interpersonal abilities.
• Ability to manage multiple projects at the same time.
• AI experience preferred.