Sr. AD, Regional Marketing, nerandomilast - Rheumatology (Remote)
Boehringer Ingelheim · Boston, MA · 1 wk ago
RemoteRemoteMarketing$170k–$269k/yrFull-time
Duties & Responsibilities
- Develop, implement and manage regional and local HCP tactics (HCP/POA sales aids and tools, etc) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors.
- Begin to develop some strategies for the brand plan as well.
- Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics and provide Sales Force feedback to the home office.
- Work with analytics & insights to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented.
- Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support.
- Cook up activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics.
- Lead cross-functional teams or projects; shares expertise through mentoring of others.
- Manage risk associated with marketing programs and material by working within the HPRC review process.
- Provide input to market research on study design and interpret findings to refine product marketing direction.
- Develop and work with KOLs to validate and optimize brand strategies and tactics.
- Support annual business planning process as per schedule.
- Communicate strategic direction to internal and external partners to ensure alignment.
Requirements
- Bachelor’s degree required; MBA preferred
- 8 plus years’ experience in the US pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience
- Specialty Marketing/Rheumatology experience strongly preferred
- Prior field-based experience preferred
- Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
- Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
- Demonstrated leadership skills
- Demonstrated project management skills
- Demonstrated ability to manage budget and resources
- Demonstrated ability to achieve results in a highly matrixed organization
- Profound proficiency in MSOffice, Outlook, and database applications
- Ability to travel 50% of the time (will include overnight travel)
Benefits
For an overview of our benefits please click here.
Pay
The base salary range for this position is $170,000 to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law.
Schedule
This is a remote based position.