Jobs · Marketing

Sr. AD, Regional Marketing, nerandomilast - Rheumatology (Remote)

Boehringer Ingelheim · Boston, MA · 1 wk ago
RemoteRemoteMarketing$170k–$269k/yrFull-time

Duties & Responsibilities

  • Develop, implement and manage regional and local HCP tactics (HCP/POA sales aids and tools, etc) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors.
  • Begin to develop some strategies for the brand plan as well.
  • Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics and provide Sales Force feedback to the home office.
  • Work with analytics & insights to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented.
  • Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support.
  • Cook up activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics.
  • Lead cross-functional teams or projects; shares expertise through mentoring of others.
  • Manage risk associated with marketing programs and material by working within the HPRC review process.
  • Provide input to market research on study design and interpret findings to refine product marketing direction.
  • Develop and work with KOLs to validate and optimize brand strategies and tactics.
  • Support annual business planning process as per schedule.
  • Communicate strategic direction to internal and external partners to ensure alignment.

    Requirements

    • Bachelor’s degree required; MBA preferred
    • 8 plus years’ experience in the US pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience
    • Specialty Marketing/Rheumatology experience strongly preferred
    • Prior field-based experience preferred
    • Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
    • Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
    • Demonstrated leadership skills
    • Demonstrated project management skills
    • Demonstrated ability to manage budget and resources
    • Demonstrated ability to achieve results in a highly matrixed organization
    • Profound proficiency in MSOffice, Outlook, and database applications
    • Ability to travel 50% of the time (will include overnight travel)

    Benefits

    For an overview of our benefits please click here.

    Pay

    The base salary range for this position is $170,000 to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law.

    Schedule

    This is a remote based position.

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