Ad Measurement Lead

About the role

The Ad Measurement Lead will play an integral role in building and executing Roku's ad measurement and research strategy, helping advertisers understand and quantify the value of advertising on the Roku platform. This role involves developing and managing a wide range of analytics, research, and measurement initiatives — from campaign effectiveness studies to meta-analyses — that demonstrate the reach, resonance, and return on investment of Roku's advertising products. The Ad Measurement Lead will consult directly with advertisers and agencies to create tailored measurement plans, manage relationships with third-party measurement providers, and collaborate cross-functionally with marketing, sales, client services, product, and partnerships teams.

Success in this position requires strong analytical acumen, comfort working with ambiguous data, and an entrepreneurial mindset to creatively solve measurement challenges for both internal and external stakeholders. The ideal candidate brings a combination of quantitative rigor, client-facing communication skills, and a passion for the evolving TV and streaming advertising landscape. This role also requires an AI-first mindset, with the ability to leverage AI tools and agents to drive efficiency and scale across measurement workflows.

Responsibilities

• Consult with advertisers and agencies to develop measurement plans that evaluate advertising effectiveness and business outcomes
• Cultivate and maintain strategic relationships with agency analytics teams
• Lead quantitative and qualitative studies from start to finish, including scoping study feasibility, performing data analysis, generating reports, and presenting results to internal and external audiences
• Manage relationships with third-party measurement providers and collaborate with internal stakeholders to onboard and integrate new providers
• Partner with marketing, sales, client services, product, partnerships, and other teams to execute strategic initiatives and develop scalable measurement solutions
• Conduct meta-analyses and develop case studies using third-party measurement data to educate clients, the broader market, and internal product and analytics teams
• Continuously evaluate and improve existing measurement solutions and methodologies
• Provide guidance and mentorship to junior team members through knowledge sharing and training

Requirements

• 3–7 years of experience in campaign analytics, attribution, measurement, or research, ideally within media (TV, video, or digital)
• Familiarity with ad effectiveness studies using third-party measurement providers such as Nielsen, comScore, Experian, or Foursquare
• Experience with A/B testing, incrementality measurement, multi-touch attribution (MTA), or media mix modeling (MMM)
• Proficiency with analytical tools such as SQL, Excel, Tableau, or similar platforms
• Ability to work with ambiguous data and generate insights that reflect strong business judgment
• Effective verbal and written communication skills, including the ability to present to senior-level clients and adapt communication style for varied audiences
• Experience leveraging AI tools for analysis, productivity, and workflow automation
• Ability to collaborate with cross-functional teams and build strong relationships across organizational boundaries
• Ability to work independently with agility and prioritize effectively in a fast-paced environment
• Experience working in the measurement space for local or regional advertisers, including pulling custom insights and custom research to meet their needs

Pay

For New York only: The estimated annual base salary for this position is between $85,500 - $129,300. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off
• Global access to mental health and financial wellness support and resources
• Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), commuter, and retirement options (401(k)/pension)

Schedule

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

About Roku's culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.

In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.