Ad Content Editor, Marketing - Lakeland

Responsibilities

• Proofreading creative material and ensuring Corporate Purchasing product information and pricing is accurate
• Protecting the Publix reputation by ensuring that creative materials are free from errors in pricing and product descriptions, spelling, composition, spacing, punctuation, and typography while also compliant with trademark and ad branding guidelines for Publix and its partners
• Producing the Weekly Ad
• Ensuring a quality reproduction of all routine price/item print ads during review of printer’s proof
• Researching missing or inaccurate information and copy in partnership with Corporate Purchasing Ad Support Coordinators and the Ad Content Developers
• Documenting and maintaining a Publix Ad Content style guide that provides rules and guidelines for price item communications, including punctuation, spelling, grammar rules, nomenclature, and mandatories such as disclaimers

Required Qualifications

• Ace's degree in a business administration, graphic design, advertising, journalism, or related field or equivalent experience
• One (1) year as an Ad Production Designer or Bilingual Ad Content Coordinator or equivalent experience
• Three (3) years of experience editing or proofreading, preferably within an advertising agency or marketing department
• Knowledge of established creative/design standards for routine price/item print ads
• Knowledge of established price/item print ad development process, which includes thorough knowledge of internal process as well as general knowledge of external processes (ad content, pre-press, printer, etc.)
• Basic knowledge of print production and pre-press processes
• Analytical Skills
• Exceptional Organizational Skills
• Persuasiveness/Negotiation Skills
• Ability to be a team player and proactively listen
• Ability to be detail-oriented, detailed reader
• Proofreading ability
• Excellent verbal, written, interpersonal, and diplomatic communication skills
• Efficient Time Management Skills
• Ability to work well under pressure
• Interpersonal skills
• Marketing resource management systems
• Digital Asset Management system
• Computer skills including Mac OS, Microsoft Word, Microsoft Excel, and Microsoft PowerPoint

Preferred Qualifications

• General knowledge of marketing department workflow processes and project lifecycles
• Strong knowledge of Publix and partner products sold in Publix
• Knowledge of company organizational structure including roles and responsibilities of key associates (contacts)
• Knowledge of company mission and vision
• Knowledge of Publix Promotional Management System (PPMS)