Acquisition Marketing Manager

Position Summary

REEDS Jewelers is seeking a highly analytical, results-oriented Acquisition Marketing Manager to lead customer acquisition efforts across digital channels while developing a growing team of marketing professionals.

Key Responsibilities

• Develop and execute customer acquisition strategies designed to drive profitable revenue growth and new customer acquisition

• Manage paid search programs across Google and Microsoft Advertising, including campaign strategy, optimization, reporting, and performance analysis

• Oversee platform relationships supporting Display, Connected TV (CTV), Linear/Cable TV and other paid media channels, ensuring performance aligns with budget and return objectives

• Manage acquisition budgets and performance against key metrics including ROAS, customer acquisition cost, revenue, and new customer growth

• Identify opportunities to test, optimize, and scale acquisition efforts across channels

• Analyze channel performance and provide actionable recommendations to leadership

• Partner closely with the Social Media Coordinator to develop integrated paid and organic social strategies

• Guide creative development and campaign planning for paid social initiatives

• Ensure acquisition efforts align with broader brand and content strategies

• Support the development of channel-specific creative briefs that drive performance and customer engagement

• Manage and develop the Acquisition Media Coordinator

• Create development plans that expand channel expertise across paid search, paid social, display, linear/cable TV and emerging acquisition channels

• Provide ongoing coaching, performance feedback, and career development support

• Foster a culture of accountability, continuous improvement, and professional growth

• Partner with Retention Marketing, Analytics, eCommerce Production, Merchandising, Creative, and IT teams to support business objectives

• Present acquisition performance, insights, and recommendations to leadership

• Leverage customer and performance data to inform marketing investment decisions and strategic planning

Requirements

• 5+ years of digital acquisition marketing experience

• Hands-on expertise managing Google Ads and Microsoft Advertising campaigns

• Experience with targeted display advertising, and CTV

• Experience with paid social advertising platforms

• Experience managing performance marketing platform relationships and media budgets

• Strong analytical skills with the ability to translate data into actionable insights

• Experience developing and optimizing multi-channel acquisition programs

• Excellent communication and presentation skills

• Experience leading, coaching, or mentoring team members

Preferred Experience

• Managing marketplace marketing, preferably Amazon

• Experience in retail, eCommerce, luxury, fashion, jewelry, or specialty retail

• Experience working with customer acquisition, attribution, and lifetime value metrics

Benefits

• Comprehensive compensation program

• Merchandise discounts

• 401(k)

• Paid time off

• Health/dental/life/LTD insurance

• More!