Account Supervisor / Owner’s Club Strategy & Program Specialist (Embedded Role)
VML · Costa Mesa, CA · 2 mo ago
HybridBusiness Development$60k–$140k/yrFull-time
The Owner’s Club Strategy & Program Specialist supports the ongoing development and evolution of a automotive client’s Owner’s Club program by contributing expertise in loyalty strategy, customer engagement, and Customer Lifetime Value (CLV).
Loyalty Strategy Support & Program Optimization
- Support evolution of the Owner’s Club value proposition to improve engagement and CLV
- Contribute recommendations on program enhancements including benefits and experiences
- Evaluate program effectiveness through a customer-first lens
- Support test-and-learn initiatives to improve performance
- Help define and track program success metrics
Program & Experience Development Support
- Support development of a cohesive Owner’s Club experience across the lifecycle
- Ensure alignment with customer needs and expectations
- Identify opportunities to enhance the member experience
- Support integration across CRM and digital touchpoints
- Ensure program is fully aligned with the client’s brand
Partnership-Enabled Value (Supporting Capability)
- Provide input on leveraging partnerships to enhance Owner’s Club benefits
- Evaluate partner-driven value opportunities where relevant
- Ensure alignment with customer value and program objectives
CRM & Owner’s Club Alignment Support
- Support alignment between CRM communications and Owner’s Club experiences
- Ensure coordinated engagement across customer touchpoints
- Contribute to defining Owner’s Club role in the customer journey
Cross-Functional Collaboration
- Collaborate with our client’s teams and their agency partners to support alignment
- Contribute insights and recommendations
- Support focus on customer and program outcomes
Program Coordination & Execution
- Maintain visibility into workstreams and deliverables
- Participate in working sessions and status meetings
- Support continuity across initiatives
Skills & Experience
- 3–5 years in CRM, loyalty, or lifecycle marketing
- Working knowledge of loyalty programs and customer lifecycle strategy
- Understanding of CLV and retention drivers
- Strong collaboration and communication skills
Note: This role collaborates with the client’s Partnerships team but focuses on supporting owner value, not managing partnerships.
Preferred:
- Exposure to loyalty programs with partner-enabled components
- Experience integrating third-party offers into programs
- Experience in automotive or similar industries
- Familiarity with dealer/OEM environments
Benefits
The base salary range for this position at the time of this posting is $60,000—$140,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
We offer a competitive benefits package, click here for more details.