Jobs · Business Development · California

Account Supervisor / Owner’s Club Strategy & Program Specialist (Embedded Role)

VML · Costa Mesa, CA · 2 mo ago
HybridBusiness Development$60k–$140k/yrFull-time

The Owner’s Club Strategy & Program Specialist supports the ongoing development and evolution of a automotive client’s Owner’s Club program by contributing expertise in loyalty strategy, customer engagement, and Customer Lifetime Value (CLV).

Loyalty Strategy Support & Program Optimization

  • Support evolution of the Owner’s Club value proposition to improve engagement and CLV
  • Contribute recommendations on program enhancements including benefits and experiences
  • Evaluate program effectiveness through a customer-first lens
  • Support test-and-learn initiatives to improve performance
  • Help define and track program success metrics

Program & Experience Development Support

  • Support development of a cohesive Owner’s Club experience across the lifecycle
  • Ensure alignment with customer needs and expectations
  • Identify opportunities to enhance the member experience
  • Support integration across CRM and digital touchpoints
  • Ensure program is fully aligned with the client’s brand

Partnership-Enabled Value (Supporting Capability)

  • Provide input on leveraging partnerships to enhance Owner’s Club benefits
  • Evaluate partner-driven value opportunities where relevant
  • Ensure alignment with customer value and program objectives

CRM & Owner’s Club Alignment Support

  • Support alignment between CRM communications and Owner’s Club experiences
  • Ensure coordinated engagement across customer touchpoints
  • Contribute to defining Owner’s Club role in the customer journey

Cross-Functional Collaboration

  • Collaborate with our client’s teams and their agency partners to support alignment
  • Contribute insights and recommendations
  • Support focus on customer and program outcomes

Program Coordination & Execution

  • Maintain visibility into workstreams and deliverables
  • Participate in working sessions and status meetings
  • Support continuity across initiatives

Skills & Experience

  • 3–5 years in CRM, loyalty, or lifecycle marketing
  • Working knowledge of loyalty programs and customer lifecycle strategy
  • Understanding of CLV and retention drivers
  • Strong collaboration and communication skills

Note: This role collaborates with the client’s Partnerships team but focuses on supporting owner value, not managing partnerships.

Preferred:

  • Exposure to loyalty programs with partner-enabled components
  • Experience integrating third-party offers into programs
  • Experience in automotive or similar industries
  • Familiarity with dealer/OEM environments

Benefits

The base salary range for this position at the time of this posting is $60,000—$140,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

We offer a competitive benefits package, click here for more details.

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