Account Supervisor / Owner’s Club Strategy & Program Specialist (Embedded Role)

About the role

The Owner’s Club Strategy & Program Specialist supports the ongoing development and evolution of a automotive client’s Owner’s Club program by contributing expertise in loyalty strategy, customer engagement, and Customer Lifetime Value (CLV).

Responsibilities

• Loyalty Strategy Support & Program Optimization
• Evaluate program effectiveness through a customer-first lens
• Support test-and-learn initiatives to improve performance
• Help define and track program success metrics
• Program & Experience Development Support
• Support development of a cohesive Owner’s Club experience across the lifecycle
• Ensure alignment with customer needs and expectations
• Identify opportunities to enhance the member experience
• Support integration across CRM and digital touchpoints
• Ensure program is fully aligned with the client’s brand
• Partnership-Enabled Value (Supporting Capability)
• Provide input on leveraging partnerships to enhance Owner’s Club benefits
• Evaluate partner-driven value opportunities where relevant
• Ensure alignment with customer value and program objectives
• Note: This role collaborates with the client’s Partnerships team but focuses on supporting owner value, not managing partnerships.
• CRM & Owner’s Club Alignment Support
• Support alignment between CRM communications and Owner’s Club experiences
• Ensure coordinated engagement across customer touchpoints
• Contribute to defining Owner’s Club role in the customer journey
• Cross-Functional Collaboration
• Collaborate with our client’s teams and their agency partners to support alignment
• Contribute insights and recommendations
• Support focus on customer and program outcomes
• Program Coordination & Execution
• Maintain visibility into workstreams and deliverables
• Participate in working sessions and status meetings
• Support continuity across initiatives

Qualifications

• 3–5 years in CRM, loyalty, or lifecycle marketing
• Working knowledge of loyalty programs and customer lifecycle strategy
• Understanding of CLV and retention drivers
• Strong collaboration and communication skills

Preferred

• Exposure to loyalty programs with partner-enabled components
• Experience integrating third-party offers into programs
• Experience in automotive or similar industries
• Familiarity with dealer/OEM environments

Benefits

We offer a competitive benefits package, click WPP Benefits for more details. Base salary range for this position at the time of this posting is $60,000—$140,000 USD.