Account & Strategy Supervisor, Client Strategy - B2B

Responsibilities

• Lead the approach to proposal development or response to briefs at Collectively–including delegation and supervision of project contributors.
• Digest and understand clients RFPs/ briefs
• Lead strategic discovery to identify underlying business challenges, success metrics, audience opportunities, and long-term marketing objectives before developing creator recommendations.
• Synthesize or draw on key trends and information from a variety of sources, including internal data, to inform conversations and RFP/Brief responses.
• Project manage responses cross-functionally start to finish:
• Ideate RFP response with your account leader and/or executive leader including:
• Help to brief and guide creative concepts in partnership with the creative team
• Develop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP/Brief goals and that incorporates best practices or agency benchmarks
• Develop integrated creator marketing strategies that connect influencer marketing to broader business objectives across awareness, consideration, conversion, retention, and advocacy
• Curate a range of influencer campaign or services from Collectively
• Present agency partnership / account management approaches
• Conduct and synthesize relevant research & insights to shape strategy recommendations
• Reviews, supervises or builds and recommends budgets against plans/RFPs
• Ensures historic account or agency-wide performance data and current trends/best practices are considered
• Supervises or manages specialized creative or analytical support for RFPs/Briefs as needed
• Leads the timeline of the response and coordinates pitch strategy with key leadership stakeholders
• Coordinates and hosts briefings, preps materials and background for meetings with clients or IATs (agendas, cross-functional questions, follow ups)
• Leads client comms either directly or indirectly to support your Account Leader
• Can independently prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, TikTok, etc.)
• Own the strategic quality of proposals by ensuring recommendations are insight-led, data-informed, and aligned with the client's long-term business objectives.

Program Delivery (Campaigns, Servicing)

• Lead/Supervises the delivery team from IKO through Wrap to ensure the "strategic threads"and service expectations are maintained during account moments, including internal kick-offs, client kick-offs/discovery, status meetings, deliverable milestones, client presentations, and campaign reports.
• Develops and communicates the strategic vision and goals of accounts in partnership with an Account Leader or Executive, and ensures strategic consistency across all workstreams, deliverables, and cross-functional teams.
• Provides guidance, individual contributions, and actioning feedback on core deliverables:
• Collaborator Lists, Activation Plans, Creator Briefs, Campaign Reports (snapshot, ad-hoc, or full wraps) ensuring strategic consistency across all workstreams, deliverables, and cross-functional teams.
• Guide Revenue Delivery team in responding to program and strategy shifts; helping to ensure projects aligned with client objectives and best practices, escalating challenges to leadership for input.
• Evangelize, educate and orient cross-functional contributors on your accounts in partnership with leadership across client updates, shifts, business context and broader challenges for team fluency.
• Continuously identify opportunities to evolve the client's creator marketing approach through experimentation, innovation, and emerging platform capabilities.
• Proactively identify and land incremental opportunities that further clients' goals based on industry and content trends, performance insights and cultural moments.
• Represent Collectively day-to-day within the IAT–and tapping key contributors as needed throughout the lifecycle of a campaign.

Reporting & Analytics

• Partner with the Analytics team to establish measurement frameworks, campaign hypotheses, and success metrics that connect creator performance to broader business outcomes.
• Responsible for shaping the strategic narrative of program performance, translating campaign results into business insights, optimization opportunities, and long-term strategic recommendations.
• Identify account-wide performance trends across campaigns to develop quarterly and annual learning agendas that strengthen future creator marketing strategies.
• Presents your account leader with opportunities to translate learnings into longer-term relationship or revenue growth.
• Leverage findings in conversations to connect broader opportunities for brand/agency revenue.

Relationship Development & Client Service

• Conducts regular 1:1s or 2:1s (virtual or IRL) with clients either independently or with your leader to build trust, confidence and partnership in agency relationship.
• Acts as a trusted strategic advisor to senior client stakeholders by proactively bringing forward industry trends, business recommendations, and creator marketing thought leadership.
• Bring or direct a present and proactive eye to the working collaboration and dynamic between client and agency, spotting areas that feel off or clueing into client frustrations actively; proactively addressing this cross-functionally with input from VPH.
• Uncover what's working, what's not–and supports plans of actions internally to evolve and service effectively, developing action plans to support your VP on service satisfaction and retention activities.
• Synthesizes and communicates feedback between client and broader Collectively contributors and stakeholders.
• Maintain a deep understanding of the client's business, competitive landscape, category trends, consumer behavior, creator ecosystem, and emerging platform opportunities, applying those insights proactively across account planning.
• Leverage findings in conversations to connect broader opportunities for brand/agency revenue.