Account Strategist
SmartBug Media · United States · 3 wk ago
RemoteRemoteMarketingFull-time
About the role
The Account Strategist will be responsible for developing and executing strategic paid media campaigns that align with client goals and objectives. This role requires strong analytical skills, creativity, and the ability to work collaboratively with cross-functional teams.
Responsibilities
- Develop and execute strategic paid media campaigns
- Collaborate with clients to understand their business needs and objectives
- Research and analyze market trends and competitor strategies
- Create and optimize ad creatives for various platforms
- Track and report campaign performance metrics
- Stay updated with the latest digital marketing trends and technologies
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2+ years of experience in paid media or digital marketing
- Strong understanding of Google Ads, Facebook Ads, and other PPC platforms
- Experience with analytics tools such as Google Analytics and Adobe Analytics
- Excellent communication and collaboration skills
- Ability to manage multiple projects simultaneously
Qualifications
- Proven success in driving results through paid media campaigns
- Experience working with diverse client portfolios
- Strong problem-solving and critical thinking skills
- Ability to present ideas clearly and persuasively
Skills
- Proficiency in Excel and PowerPoint
- Experience with social media management tools (e.g., Hootsuite, Buffer)
- Knowledge of SEO and SEM best practices
- Experience with Google Analytics and AdWords reporting
Benefits
- Flexible remote work schedule
- Competitive salary commensurate with experience
- Health insurance options
- Professional development opportunities
- Annual bonus based on company and individual performance
Pay
Salary is competitive and commensurate with experience.
Schedule
Flexible remote work schedule is offered.