Account Manager, Paid Social & Creative

About the role

Full Funnel Growth is a remote performance marketing agency running integrated growth programs for DTC eCommerce brands, experiential entertainment, regulated retail and B2B. We're hiring an Account Manager to be the day-to-day lead for a portfolio of clients. That starts with a multi-venue experiential entertainment brand across seven US cities and several eCommerce brands. You run the relationship, and you also own the creative direction that drives paid social results. Paid social today is won on creative, so the person closest to the client has to be the one deciding what the ads say.

Responsibilities

• Client relationship: weekly calls, meeting notes, roadmaps and status updates; serve as first point of contact and keep clients informed proactively
• Delivery and scope: manage priorities, timelines and hours across internal team; flag scope creep early and keep work inside the retainer
• Creative strategy: develop a clear creative point of view for each account including positioning territories, angles mapped to audience, objection and funnel stage, and a testing roadmap with read plan set before launch
• Hooks and copy: write hook variants, on-screen copy, primary text and headlines; produce dozens of distinct ideas per month
• Briefs to designers: provide specific briefs designers can build from the first time, and give sharp feedback when work returns
• Reading performance: analyze hook rate, hold rate, frequency and fatigue, and cost per result by concept; pull numbers directly in Ads Manager, form a view, and explain it plainly to clients
• Iteration: extend winners with new hooks, formats and framings rather than starting from scratch

How we work

• AI-native: team works with Claude, Claude Code and Cursor daily for data pulls, reporting and analysis; you don't need to be an engineer but reach for tools when manual work stops scaling; generative tools raise output, not lower the bar — bring a tested opinion on where they help and where they look generic
• Writing-first: remote, async and documented; clear written communication is the job

What we are not

• Not a designer role — you brief and review; designers execute
• Not a pure media buyer role — on a flat week your first instinct is to question the creative, not the bids

Requirements

• 4+ years in agency account management or client services on paid social, with Meta as a primary revenue channel
• eCommerce / DTC (Shopify) experience
• Track record of writing hooks and ad copy that ran, with results you can speak to
• Experience briefing designers and running creative feedback loops
• Fluency in Meta Ads Manager reporting at the ad and creative level
• Senior client-facing communication with directors, CMOs and founders
• Managing several accounts at once while staying within hours and retainers

Logistics

Location: Fully remote. Reports to: Matt Swulinski, Chief Strategy Officer. Works alongside: Designers, paid media strategists, lifecycle team.