Account Manager – Optical Retail IndustryNew Troy, Michigan, United States

About the role

This role is a strategic and sales-driven position aimed at managing and growing a portfolio of high-value enterprise and hybrid accounts within the branded merchandise industry. Key responsibilities include preparing and maintaining strategic account plans, identifying new opportunities, leading business reviews, and collaborating with various internal teams to deliver a best-in-class client experience.

Responsibilities

• Prepare and maintain an actionable strategic account plan using the OST model (Objective, Strategy, Tactics) for all assigned accounts focused on quarterly budget attainment (profit and margin results).
• Own and exceed sales and margin goals across assigned accounts.
• Identify new opportunities within existing accounts to drive incremental revenue through strategic prospecting and relationship building.
• Build and maintain strong relationships with client stakeholders, serving as the primary point of contact.
• Lead Quarterly Business Reviews (QBRs) and Account Business Reviews (ABRs), delivering insights, performance metrics, and strategic roadmaps.
• Forecast revenue and contribute to long-term strategic planning for key accounts.
• Work closely with Creative, Merchandising, Programs, Sales Ops, Supplier Relations, and other internal teams to deliver a best-in-class client experience.
• Develop merchandise strategies that reflect market trends and elevate the client’s brand.
• Coordinate and manage multiple complex projects with varying scopes, timelines, and logistical considerations.
• Ensure client pre-sale, order and approval processes, supplier compliance standards and production timeline expectations are met.
• Accurately log and manage account activity in Salesforce to ensure full pipeline visibility and performance tracking.
• Successfully onboard new enterprise clients, ensuring a smooth and strategic launch.
• Coordinate and attend client events as needed, ensuring high satisfaction and brand alignment.

Requirements

Qualifications include a bachelor’s degree in Marketing, Communications, Business, or a related field, with 5+ years of experience in the branded merchandise/promotional products industry. Exceptional communication skills, detail-oriented organization, and a proactive, solution-oriented mindset are also essential. Proficiency in Microsoft Office Suite and Salesforce is preferred.

Skills

The ideal candidate should be able to manage multiple priorities in a fast-paced, client-focused environment, work independently and collaboratively, and navigate sensitive client interactions with professionalism and judgment.

Benefits

BDA offers a comprehensive benefits package including medical, dental, vision, life, and AD&D insurance, a 401(k) plan, tuition reimbursement, mental health and financial wellness programs, and professional development opportunities. Additional benefits include robust PTO, paid volunteer days, holidays, and summer Fridays.

Pay

The base salary range for this position is $82,000 to $92,000 in WA with bonus opportunities; $70,000 to $82,000 in IN, MI, TX and GA with bonus opportunities. Compensation is determined based on factors such as geographic location, skills, education, and experience.

Schedule

The position follows a hybrid schedule, with team members working onsite four days per week from any of BDA’s offices in Indianapolis, IN; Troy, MI; Woodinville, WA; Austin, TX; or Atlanta, GA.