Account Manager – Optical Retail Industry

About the role

Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Key Responsibilities

• Prepare and maintain an actionable strategic account plan using the OST model (Objective, Strategy, Tactics) for all assigned accounts focused on quarterly budget attainment (profit and margin results).
• Own and exceed sales and margin goals across assigned accounts.
• Identify new opportunities within existing accounts to drive incremental revenue through strategic prospecting and relationship building.
• Act as a trusted advisor to clients, aligning merchandise strategies with their broader marketing and brand objectives.
• Lead Quarterly Business Reviews (QBRs) and Account Business Reviews (ABRs), delivering insights, performance metrics, and strategic roadmaps.
• Forecast revenue and contribute to long-term strategic planning for key accounts.
• Ensure data hygiene guideline compliance. Manage all opportunities, tasks, and key performance indicators to prescribed guidelines through insights from Salesforce CRM, promo and program performance analysis, and proactive recommendations.
• Build and maintain strong relationships with client stakeholders, serving as the primary point of contact.
• Ensure full compliance with brand guidelines, contracts, and program standards.
• Deliver proactive, solutions-oriented support to meet evolving client needs, acting as both consultant and problem-solver.
• Work closely with Creative, Merchandising, Programs, Sales Ops, Supplier Relations, and other internal teams to deliver a best-in-class client experience.
• Develop merchandise strategies that reflect market trends and elevate the client’s brand.
• Carefully coordinate and manage multiple complex projects with varying scopes, timelines, and logistical considerations.
• Accurately log and manage account activity in Salesforce to ensure full pipeline visibility and performance tracking.
• Successfully onboard new enterprise clients, ensuring a smooth and strategic launch.
• Coordinate and attend client events as needed, ensuring high satisfaction and brand alignment.
• Participation in departmental and other meetings as required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field. 5+ years of experience in the branded merchandise/promotional products industry preferred.
• Proven track record of sales success and strategic account growth.
• Exceptional communication skills — written, verbal, and interpersonal.
• Highly detail-oriented with strong organizational and project management skills.
• Comfortable working independently and collaboratively in a fast-paced, dynamic environment.
• Strong judgment, professionalism, and ability to navigate sensitive client interactions.
• Proficient in Microsoft Office Suite; Salesforce experience strongly preferred.
• High level of curiosity, accountability, and a proactive, solution-oriented mindset.
• Able to manage multiple priorities in a fast-paced, client-focused environment.
• Willingness to travel approximately 50% of the time.

Pay

The base salary range for this position is $82,000 to $92,000 in WA with bonus opportunities; $70,000 to $82,000 in IN, MI, TX and GA with bonus opportunities. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth.

Benefits

• Robust PTO;
• Vacation;
• A paid volunteer day;
• Holidays;
• Summer Fridays;
• Benefits;
• Medical, dental, vision, life, and AD&D insurance;
• 401k;
• Tuition reimbursement;
• Mental health and financial wellness programs;
• Professional development opportunities including tuition reimbursement.

Other

• Sales incentive compensation may be available for certain revenue-generating positions.